Gamle Appliances opens its first exclusive store in Faridabad
Author(s): City Air News“Gamle World” – An Enchanting Shopping Experience for Customers Faridabad: Gamle Appliances, one of the most modern kitchen appliance brands in India, would strengthen its share in Built in Kitchen Appliance Segment...
“Gamle World” – An Enchanting Shopping Experience for Customers
Faridabad: Gamle Appliances, one of the most modern kitchen appliance brands in India, would strengthen its share in Built in Kitchen Appliance Segment through entering into the franchisee model, exclusive stores called as Gamle World. Gamle Appliances opens its first Exclusive “Gamle World” at Faridabad.
The store is spread over 700-800 square feet situated at Sohna Road, Faridabad. This retail space would offer the consumers to meet with the latest innovations in Kitchen industry. Through this Gamle World people will be able to feel the unique buying experience with combination of technical know-how through the experts sitting in the showrooms to educate the people on the products and their functionalities. This Exclusive Faridabad Store would enable Gamle to present full product range of Kitchen Chimneys, Cooktops and Hobs.
Announcing the launch, Mr. Sanjeev Dayal, Managing Director & CEO, Gamle Appliances said, "Opening our first store in Faridabad during the festival time is a moment of great joy for us. The overwhelming response we got from our customers inspired us to take next step and give a personalized experience of shopping. As Customer Experience is the most important element for us, we constantly aim at improving upon the experience of our customers by giving them a first-hand opportunity to view and have a look and feel of the product before making a purchasing decision. This festive season, Gamle is offering an assortment of high quality products to delight the customers with both price and product."
Customers can choose from the portfolio of Designer Kitchen Chimneys, Cooktops & Hobs, etc. At this exclusive store customers will be able to get proper guidance on the products, Size, suitability, and meet their requirements by the experts sitting in the showrooms. This educative drive will help them choose the right product.
Sharing the further expansion plans, Mr. Dayal, said, “The company aims to further strengthen its customer connect and we are planning to increase our footprints across India in coming years. We plan to run 20 fully operational stores in various states by 2018. These stores will go pan India, in metropolitan cities including Delhi, Gurgaon, Mumbai, Chandigarh, Jaipur, Lucknow, Ahmedabad, Indore, Bangalore, Chennai and Kolkata. This will add to our present network of multi-brand dealers.”
The company is looking at a capital expenditure of Rs. 1 crore to achieve this goal.
Giving some insight about the vast industry, Mr. Dayal added, "We estimate the market size of kitchen appliance segment to be almost 650 -700 Crores consisting of Chimneys, hobs, built-in ovens/micros/dishwashers etc. However, in Gas Cook tops the total industry size in organized sector is assumed to be about 1000 Crores plus. The market in India is projected to grow at a CAGR of more than 25-30% during 2017-22.”