From Stardom to Business: Allu Arjun’s Big Leap
Icon Star Allu Arjun has taken his association with the entertainment industry in a new direction with the launch of AAA Cinemas in Visakhapatnam. Launched in the strong Telugu cinema market, the premium theatre aims to offer audiences a world-class cinematic experience alongside their favourite films.
Anil Bedag
Aug 9, 2026 08:52
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Mumbai (Anil Bedag): Icon Star Allu Arjun has taken his association with the entertainment industry in a new direction with the launch of AAA Cinemas in Visakhapatnam. Launched in the strong Telugu cinema market, the premium theatre aims to offer audiences a world-class cinematic experience alongside their favourite films.
Equipped with high-end technology, the multiplex features what is described as India’s first LED projection Q-Luxn screen, along with Andhra Pradesh’s largest LED cinema screen, measuring 70×30 feet. The eight-screen theatre has a total seating capacity of 1,556 guests. Among its key attractions are the Icon Star Lounge, an exclusive VIP entrance for recliner guests, and the ‘82 Lounge’, designed for private screenings and special events.
Allu Arjun’s move reflects a vision that goes beyond stardom on the silver screen, extending towards strengthening the wider cinema ecosystem. Meanwhile, the new avatar of his upcoming film ‘Raaka’ has already sparked curiosity and anticipation among audiences.
