FreshToHome announces investments upto Rs 1,000 cr in Telangana
Aggressive growth, high customer retention rate, and rising popularity of offline touchpoints help FreshToHome scale in Telangana
Hyderabad, June 23, 2022: FreshToHome (FTH), the world’s largest fully integrated e-commerce platform for fresh fish, meat, and seafood, has announced fresh investments in a phased outlay of up to Rs 1,000 crore in Telangana.
In the next five years, FreshToHome will deploy funds to strengthen its presence across the state that has the largest percentage of meat consumers with more than 98% of its population consuming non-veg. Studies reveal that the average per capita consumption of non-veg is 1.4 kilos per month in Telangana.
An investment-friendly hub, Telangana is one of the high traction customer bases in South India. In the last two quarters alone, FreshToHome has witnessed 6x growth in Hyderabad and has been successfully acquiring new customers month-on-month both at online and offline touchpoints.
Shan Kadavil, Co-Founder, FreshToHome, said, “Telangana is one of the fastest-growing states in India, and is a huge potential market for FreshToHome. We will, directly and indirectly, invest in capabilities that will help us serve our customers in distribution, cold chain, and sourcing capabilities. Our recent growth in Telangana is propelled by customer feedback who are choosing ‘100% fresh, 0% chemical’ formalin-free fish, seafood, and antibiotic residue-free and chemical-free meat. There is a market appetite for players like us and we will strive to leverage our core strengths to serve more customers in newer geographies in the shortest span.”
Adding that Telangana has massive scope for growth and FreshToHome will strengthen its presence with a comprehensive and phased five-year plan, Kadavil added, “All our investment goals are steered by our vision to enable the delivery of nutrition-rich, and chemical-free fish, seafood, and meat, at competitive prices that is affordable for all. FreshToHome will work towards enabling strategic measures like enabling our partner vendors in the supply chain to adopt robust infrastructure, boosting micro-entrepreneurship, and strengthening the delivery fleet that will further accentuate growth in this region. We will closely work with our partners to align our efforts with our vision and accordingly adopt dynamic measures that will deliver high value to our customers.”