Fitness Icon Tiger Shroff Becomes the Face of Leeford Healthcare

Mumbai (Anil Bedag): When it comes to fitness, agility, and discipline, Tiger Shroff is a name that has evolved into a powerful brand of its own. Now, the action superstar and fitness icon has taken on a new role—as the face of Leeford Healthcare Limited’s Orthopedic and Mobility Aids Division—lending his voice to a growing health movement focused on active and preventive care.
With a strategic investment of ₹200 crore, Leeford Healthcare has announced an aggressive expansion of its orthopedic and mobility aids segment. Alongside this expansion, the company has launched a nationwide campaign titled ‘Fit Raho, Hit Raho’, aimed at making orthopedic support an integral part of everyday active lifestyles rather than a solution used only after injury.
India’s orthopedic support and mobility aids market is witnessing rapid growth. Currently valued at approximately ₹2,500 crore, the segment is projected to expand to nearly ₹8,000 crore by 2030. Lifestyle-related health issues, increased sports participation, rising injury awareness, and an aging population are driving this growth—making Leeford Healthcare’s investment both timely and strategic.
Speaking about the expansion, Neha Gupta, Director, Leeford Healthcare Limited, said, “A significant portion of the ₹200 crore investment will be directed toward upgrading our orthopedic and mobility aids manufacturing facilities. Our goal is to strengthen the ‘Make in India’ initiative and extend our reach across most pin codes in the country, ensuring that quality health support is not limited to urban centers alone.”
Leeford Healthcare sees strong growth potential across both urban and rural India. While urban demand is driven by fitness-oriented lifestyles and preventive healthcare awareness, rural demand is being fueled by an aging population and the growing need for affordable healthcare solutions. The company plans to accelerate growth through a balanced expansion of both online and offline channels, supported by its strong distribution network.
The ‘Fit Raho, Hit Raho’ campaign aims to redefine the perception of orthopedic and mobility aids—positioning them as daily companions for joint protection, posture support, injury prevention, and recovery. By moving beyond the traditional post-injury mindset, the campaign promotes proactive health protection and sustained mobility.
Tiger Shroff, known for his unwavering discipline and fitness-first philosophy, perfectly embodies this message. Sharing his perspective, he said,
“True fitness is not just about intense training. It’s also about protecting your body, preventing injuries, and recovering the right way. Orthopedic and mobility aids should be a part of an active lifestyle—just like gym gear or other fitness essentials.”
Adding to this, Siddhant Gupta, Director, Leeford Healthcare Limited, emphasized the clinical credibility behind the products.
“Our products are designed in consultation with clinicians and physiotherapists to support prescribed therapy and enable everyday use—whether it’s a student looking to prevent spinal strain, a working professional correcting posture, or an athlete protecting joints.”
With a ₹200 crore investment, a high-impact brand ambassador like Tiger Shroff, and a strong preventive healthcare message, Leeford Healthcare Limited is taking a decisive step toward making orthopedic and mobility care accessible across India—where fitness is not just a goal, but a way of life.