FC Goa’s narrative driven social content looks to stretch boundaries of Indian football

Hyderabad, October 26, 2021: Indian football Club FC Goa has seen a strategic shift in its social media narrative by weaving pop-culture into its storytelling approach.  
 
Clever intersections between pop-culture, lifestyle - movies, shows, music, dance, iconic characters in mass media, past, present and upcoming - and football (after all, football is at the heart of it all) have yielded some brilliant storytelling and moment marketing capsules.
 
And these, in turn, have yielded exponentially high views and shares, laughter and conversation and notably a record high of new audiences and new perspectives to weigh in on a sport that can often seem inaccessible/ elusive to a "non-fan". Not to mention, a new sense about what Goa represents beyond the usual - a hope for Indian football.
 
Speaking on the same, FC Goa’s Vice President - Strategy, Ravi Puskur said, “We have always looked to innovate. We constantly look to push the boundaries and find out for ourselves, what works and what doesn’t. That now reflects in our communication as well.
 
“What we have done now is, we have upped the ante as far as creating conversations beyond the realm of pure football, technicalities and football fans, is concerned. All in a bid to create mass appeal for a sport that more than deserves its due, not just in Goa where it is already a homegrown, culturally embedded sport, but in India at large where it needs to be platformed and represented as a viable prospect on the international stage.”