Fastest growing premium motorcycle brand TVS Apache series celebrates its 5 million global sales milestone

Bengaluru, February 28, 2023: Riding high on its premiumisation journey, TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, clocked in a global sales milestone of 5 million units for TVS Apache series, its premium motorcycle brand.  First launched in 2005, with a strong presence in over 60+ counties, TVS Apache has become one of the fastest growing sports brands world over. Building on the rich legacy of TVS Racing – the factory racing team of TVS Motor Company, TVS Apache series has been setting new benchmarks in the premium motorcycle segment with its best-in-class performance, technology, and style.
 
Built and developed around the Track To Road philosophy, TVS Apache has helped democratise racing and grown exponentially from just a product to a highly aspirational motorcycle brand that has been receiving overwhelming love and faith from the customers over the years and the latest 5 million sales milestone is a testament to that. In line with TVS Motor’s commitment to deliver world-class products, the TVS Apache series has seen multiple upgrades over the years with the inclusion of segment-first and exciting features like Race-Tuned Fuel Injection (RT-Fi), ride modes, Dual Channel ABS, Race Tuned Slipper Clutch, SmartXonnect and more, making it a preferred choice for riders and performance biking enthusiasts.
 
Speaking on this momentous occasion, Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “We are thrilled to reach this global milestone and express our gratitude to all the Apacheans worldwide for this achievement. Our journey to reaching this milestone is filled with ideal and sincere efforts that have gone into making TVS Apache a truly global brand. TVS Apache has come a long way from just a motorcycle to an entire premium experience which is evident from our wide range of products and initiatives surrounding it including merchandise, rapidly growing Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), TVS One Make Championship and marquee rides. These initiatives help us in building not just the brand in ways more than one, but also in engaging with our judicious and loyal customers from India and abroad.”