Driving fast in B2B lane, DONE launching soon in B2C lane
Author(s): City Air NewsMumbai, July 29, 2015: DONE, an Order Management, CRM and Analytics platform for the F&B industry is quickly spreading its wings by making way into the B2C domain as well, by tying up with major food brands. They...
cityairnews
Jul 29, 2015 12:30
0
Mumbai, July 29, 2015: DONE, an Order Management, CRM and Analytics platform for the F&B industry is quickly spreading its wings by making way into the B2C domain as well, by tying up with major food brands. They are planning to distribute an ultra premium number, to take orders, which will be launched first in Mumbai, and then in other cities.
With more than 60,000 orders per month from the platform ascertains their efficiency and effectiveness. DONE is soaring high in the FnB industry, and many are already taking advantage of its flight. "It all started in 2013, when we got a request to create a solution for Box8, a QSR, that could manage their orders via any medium - call, web, or mobile phone. Since then, DONE has come a long way and we now handle more than 35 brands with over 150 outlets in Pune, Mumbai, Chennai, Hyderabad and Bangalore. However, it's just the start and now it’s time to shift gears." expressed Mr. Himanshu Khona, Director at DONE.
For a restaurant to operate smoothly and successfully, the four pillars that make it happen are - Order Generation, Order Management, Kitchen Management, and Order Delivery. On a B2B platform, DONE is now planning to integrate with delivery players and ad networks as well. They also offer Point of Sale (POS) to restaurants which are currently based on desktop, catering end to end needs of a restaurant. With French Loaf in Chennai, Hello Curry in Hyderabad and Noodle Box in Delhi, DONE has started to penetrate the markets in other states too, and that is just the beginning. Their roadmap includes an ultra premium number, which will be used to take orders. According to DONE, phone call is still the most preferred medium to place orders because of its convenience. India is still a call-centric country, we like to talk to a person and get our order placed. A change in trend can be seen where even smaller restaurants and QSRs want to outsource their Order Management for delivery. Once an order is placed on this number, the customer may be driven to App and Web. This leads to lower cost of customer acquisition, as the strategy bets not on the game of giving a discount, but convenience.
Restaurants and QSRs are leaving no stone unturned to scale up their business. Not just conventional, they're eagerly exploring Digital mediums as well. Now they need everything - dedicated call-center, web presence, mobile app, and a database to manage and up-sell their existing customers. This is where DONE acts a perfect amalgamation of Online and Offline.
“The scalability of our platform is one of the key factors for our rapid growth. We have developed it in a way that anyone from a small startup to a big Brand can utilize its services without any hassle. Many startups have approached us to be their partners and assist them in running their business online. We are in talks with many investors for funding, however, nothing has been finalized yet. Our vision is to be the largest food company and we will do it by the combination of B2B and B2C model.” said Mr. Khona when asked about his company and future plans.
Many eminent brands such as Box8, Juno’s Pizza, Hangla’s, Naturals Ice-cream, RushHrs, Wok in the Box, Torrp it up, Eatsome, Khans, Zaffran, Dum-Aa-Dum, KaatiZone, Eatlo, Nite Out, Pancho's, Biryaan, Maroosh etc. are currently associated with DONE. The list, which is getting appended every month. So, if you are a restaurant owner looking to scale up your business, you would surely like to know about DONE.
Date:
Wednesday, July 29, 2015
