DC inaugurates exhibition-cum- industrial meet with Self help groups to promote women entrepreneurship 

Ludhiana, July 11, 2023: In order to promote women entrepreneurship, Deputy Commissioner Surabhi Malik on Tuesday inaugurated an exhibition-cum- industrial meet with Self Help Groups in Guru Nanak Bhawan. 

As many as 24 self help groups of Ludhiana showcased their products including Organic Soaps, Detergent, Pickles, Desi Ghee, Organic Wheat Flour, pots, Millets, Spices and etc. The products were an instant hit with a huge purchase in the exhibition. 

The experts from PAU were also called and explained points to further improve the products of the Self Help Groups. 

Accompanied by ADC ( Rural Development) Sandeep Kumar, DC Surabhi Malik said that this exhibition was held under the Udaari project which was an online platform for women entrepreneurs and self help groups of Ludhiana that has been rolled out with the Department of Rural Development and Municipal Corporation. 

She said that Women entrepreneurs could join as a member, list their products and services, generate leads through a common social media handle, engage in e-commerce, list their events and activities, offer schemes and coupons and increase their business. All these facilities are free for the self help group with an objective to facilitate and uplift the less privileged women who have been supported through the Government schemes like NULM and NRLM to form Self Help Groups. She said that regular training programs would be conducted in association with an institutional Partner for refining the products, packaging, marketing and sales.