Croma launches full range of “Croma Fire TV Edition Smart LED TVs”
Croma Fire TV Edition Smart LED TVs are available in sizes ranging from 32 inch to 55 inch in HD and 4K option
Chandigarh: Croma, India’s first omni-channel electronics retailer from the Tata Group, today announced its partnership with Amazon to launch Croma Fire TV Edition Smart LED TVs, a new range of smart TVs, for customers in India. Through this strategic partnership, the brand aims to offer a more intuitive, simple, and customized experience that will take TV viewing to a whole new level.
The all-new Croma Fire TV Edition Smart LED TVs come with the Fire TV experience built-in, bringing together all your favourite streaming content from across 5000+ apps including Amazon Prime Video, Netflix, YouTube, Disney + Hotstar, Zee5, SonyLiv and many more. Croma Fire TV Edition also includes voice remote with Alexa, making it easy to launch apps, search content, play music, access Live TV, control smart home devices and even switch seamlessly between DTH and OTT without the hassle of multiple remotes. The TVs support Dolby Vision and Dolby Atmos for a brilliant picture and an immersive sound quality.
Speaking on the launch, Ritesh Ghosal, CMO, Croma said, “The proliferation in OTT apps, and the consequent fragmentation in viewership is creating a demand for a more seamless browsing experience. The Alexa voice search and the intuitive soft-touch remote control supported by the Fire TV OS offers a different and to my mind, better browsing experience than other Smart TVs.”
“Amazon and Croma have a history of working together and offering Amazon Devices to customers across India through their offline stores. Today we take this partnership to a new level. The new range of Fire Edition Smart TVs by Croma delivers an incredible user experience, excellent picture quality and immersive sound experience that gets better every day with Alexa.” said Parag Gupta, Head of Amazon Devices, India.