Colors Tamil brings the World Television Premiere of AR Rahman’s maiden production film 99 songs, this Sunday

Chennai, August 20, 2021: Brace yourselves for a picturesque and breathtaking film as Colors Tamil, the fastest-growing GEC of Tamil Nadu, is all set to bring to your screens the year's most alluring musical saga 99 Songs this weekend as Movie of the Month. Packed with passion, love, tragedy and ravishing music, the film is the maiden production of AR Rahman under the YM banners and is set to be aired as part of Sunday Cine Jumbo. Tune in to Colors Tamil to watch this epic tale of love and music this Sunday, 22nd August 2021, back to back at 1 PM and 4 PM.

Directed by Vishwesh Krishnamoorthy, the movie stars Ehan Bhat and Edilsy Vargas in the lead roles. Touted to be a story based on art, love and self-discovery, the film features talents across the globe. Dubbed in three languages – Hindi, Tamil and Telugu – the movie boasts of 14 quintessential original compositions in each of these languages. It is also a matter of great pride, being the first Indian film to be released using Dolby Atmos technology.

The film narrates the tale of a tormented yet passionate musician Jay (essayed by Ehan Bhat) who goes on a musical journey after being challenged to write 100 songs before marrying the girl he loves. 99 Songs is a treat for music and film lovers with larger than life visuals and soulful music. To take the excellence quotient a notch higher, the soundtrack of the film was sung by various prominent musicians across the Indian musical realm, including Benny Dayal, Swetha Mohan, Arijit Singh and many more.

Commenting on the premiere, AR Rahman said, “I am extremely thrilled and ecstatic that my film 99 Songs is all set to air on television with a popular channel like Colors Tamil. Since it is my first film under the YM banners, I am excited to know how the audience would enjoy the cinematic experience. Writing for 99 Songs has helped me push my boundaries as a musician and, I hope people are able to resonate with my score, besides enjoying the film.”