Chandigarh witnesses unveiling of `Thevasa’
A new-age lifestyle brand combining Indian and Greek design sensibilities
Chandigarh, December 26, 2021: An amazing amalgamation of Greek design sensibilities and traditional Indian craft, Thevasa–a Delhi based unique lifestyle and fashion brand – saw the opening of its third ‘experience center 'at Elante Mall, Chandigarh here.
The brainchild of Neha Kalra, a design enthusiast and entrepreneur, Thevasa is an attempt to rediscover, revive and sustain India's beautiful art, craft and culture, while giving it a contemporary twist with the aid of modern technology and international flavour.
“I’ve always wanted to do something constructive for India’s talented pool of traditional artisans especially, the hard-working and highly skilled women workforce. Through Thevasa, I am glad that I am able to offer something of value to them. Unlike other fashion labels, our emphasis is to give maximum revenue to our artisans by putting less physical pressure on them and instead, using technology and our own sensibilities as designers to create the best outcome for our clients,” said the enthusiastic founder, Neha Kalra.
Predominantly led by a team of women, The vasa’s new store offers a retail experience centre like an oasis of tranquility - with calming tones of white and blue, limestone walls and cheerful lighting.
The store is set to offer new collections in women’s wear - kurtas, coord sets and fine mul cotton & chanderi sarees. The unique collection of home decor items like coffee mugs, platters and cushions are also available.
Some of the featured products include, kurtis handcrafted in Cotton silk with bead embroidery, silver zari, ‘Santorini’ style Kypello side-serving bowls, mugs, tea-sets, kettles et al.
“Thevasa offers a range of products from contemporary Indian wear to handmade stoneware, stationary and home accessories. This is the brand's third store in North India, the other two being in Khan Market, New Delhi and in DLF Promenade, Vasant Kunj, New Delhi,” informed the founder.
Also present at the launch, Thevasa’s design head Archi Modi said, “The women of Chandigarh are well known for their sartorial style - global in outlook but with their hearts in India. They are very aligned with the Thevasa Woman - unique as a global personality and proud of Indian artistic traditions. We are confident that they will love the collections that we have in store for them - and there’s something for everyone!”
Thevasa’s retail expansion & merchandising head Deepanshi Sehrawat further said, “Chandigarh is truly a cosmopolitan city that beautifully blends modernity with elegance of traditional design aesthetics. Our store has a modern design inspired from the vibes of Santorini and blends beautifully with Indian kurtis and dinnerware in pastel colors.”