Ludhiana, March 20, 2015: A seminar on “Career opportunities in Digital Marketing” was organised by GGN Institute of Management & Technology (GGNIMT), Ludhiana for the students of BBA and MBA here today. Tarandeep Singh, Former Marketing Professional, Draftfcb, Ulka and Director, Lookup Digital Pvt. Ltd was the resource person for the day.
Prof Manjit Singh Chhabra, Co-ordinator, GGNIMT extended a warm welcome to the guest.
Defining the term, Singh said that digital marketing is the promotion of products or brands via one or more forms of electronic media. Clarifying it further, he said that Digital marketing offers the prospect of increasing and enhancing the interactions and relationships with current and prospective customers through social networking and mobile applications. He said that this technology helped to analyze the marketing campaigns and understand the viability of events happening in the real time. He informed the students that the concept of digital marketing has gained momentum all around the world due to the substantial increase in the mobile and internet users.
Motivating the students towards opting Digital Marketing as their career, he said that the number of visionary marketers and branding professionals was majorly skewed in comparison to the extensive rise in digital marketing. He encouraged the students to opt for this field as the smaller businesses in smaller cities like Ludhiana had greater prospects of benefitting from digital marketing.
The interactive session was then followed by a question answer round where the students clarified all their doubts.
Principal Dr. Pritam Singh Khattra thanked the guest for sharing valuable information with the students.
Friday, March 20, 2015