Captain Harvest range of quality and affordable staples now available exclusively on udaan

Bengaluru: udaan, India’s largest business-to-business (b2b) eCommerce platform, today announced a major initiative in the unorganised bulk staples market in partnership with Captain Harvest brand. As part of this partnership, Captain Harvest range of quality and affordable bulk staples – including Atta, Maida, Wheat, Rice, Pulses, Besan etc. will be available exclusively on the udaan platform. This national level intervention is aimed at solving the problem of inconsistency in product quality, availability, affordability and weight compliance that exist in the unorganised bulk staples sector and are faced by kirana stores and the end consumers. In addition, this initiative will also benefit the local farmers and millers with better pricing and regular sourcing of product from them, thus supporting the local economy.

Vivek Gupta, Head-Food Business, udaan said “One of the biggest challenges faced by the Kirana stores today is the availability of quality and affordable products in the unorganised bulk staples market. This results in local retailers being at the mercy of the sellers, without any surety about the quality or the weight of the product being sold to them. In addition, their prices also keep fluctuating depending upon the availability of the product. At times, quality issues have also resulted in health concerns for the consumers. Captain Harvest is a significant intervention in this direction. The availability of high quality and affordable staples with 100% weight assurance, Food Safety and Standards Authority of India (FSSAI) compliant, full back-end Integration, and Standardized Quality Systems will help in addressing these challenges at a national scale. This initiative will also help the farmers and small millers of our country enjoy the benefits of eCommerce scale, which is in line with our mission of empowering small businesses of Bharat leveraging technology.”