Britannia Jim Jam Unveils an Exciting Marvel-Inspired range
From shields and hammers to claws and quick comebacks, Marvel Super Heroes are always in the middle of action. Bringing this high-energy world into your hands, Britannia Jim Jam announces the launch of its Marvel-themed special edition packs with designs inspired by epic storytelling and larger-than-life characters.
City Air News
Feb 21, 2026 01:29
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Amritsar, February 20, 2026: From shields and hammers to claws and quick comebacks, Marvel Super Heroes are always in the middle of action. Bringing this high-energy world into your hands, Britannia Jim Jam announces the launch of its Marvel-themed special edition packs with designs inspired by epic storytelling and larger-than-life characters.
Siddharth Gupta, Vice President – Marketing, Britannia Industries, said, “Our focus has always been on staying closely connected to culture and finding relevant ways to show up where consumer interest exists, especially among younger Gen-Z audiences who shape what is current and relevant today. Pop culture collaborations are one of the ways we bring this to life, with a focus on delivering connected experiences across multiple touchpoints. Our collaboration with Marvel stands out as a unique opportunity for us to translate this thinking into a cohesive brand experience for our consumers that remains rooted in the product.”-
