Boost to Punjab's Dairy Sector: A Visionary Leap Under the Leadership of CM Bhagwant Singh Mann

Major Investment to Enhance Dairy Capacity
Punjab’s dairy industry is witnessing a remarkable transformation, driven by the visionary leadership of Chief Minister Bhagwant Singh Mann. A major step in this journey is the initiation of a ₹135 crore project in the Majha region aimed at significantly enhancing the capacity for producing sterilized flavored milk and fermented dairy products such as lassi and curd. This bold move reinforces Punjab’s standing as a leading state in high-quality milk production.
Modernization of Dairy Infrastructure
Guided by the Chief Minister’s forward-looking vision, this initiative marks a crucial milestone in modernizing the state's dairy processing infrastructure. The upgraded facilities at the local milk plant will bolster production capabilities, ensuring a consistent supply of value-added milk products to meet growing demand across the region and beyond.
E-Commerce and Branding Initiatives
A key aspect of this transformation is the digital expansion of Punjab’s dairy sector. With Verka-branded products now being launched on e-commerce platforms, iconic offerings like milk, curd, and lassi will reach global consumers. Under the Chief Minister’s guidance, innovative branding efforts, including the introduction of celebrity brand ambassadors and a new mascot ‘Veera,’ are set to enhance consumer engagement and elevate brand visibility on the global stage.
New Dairy Products to Cater to Changing Preferences
Further adding to this growth, the state is rolling out new dairy products, including traditional favorites such as Rabri and Kaju Badam milk. These additions reflect a deep understanding of consumer tastes and a commitment to innovation, solidifying the state’s position as a trendsetter in the dairy industry.
Support for Dairy Farmers and Employees
CM Bhagwant Singh Mann’s administration is also focused on empowering dairy farmers. With ₹100 crore in budgetary support and improved procurement prices, milk producers are now assured of better earnings. The government has also introduced new service rules for Milkfed employees, offering them salaries at par with government workers and implementing performance-based incentives to foster a culture of excellence.
Job Creation and Economic Growth
The project is expected to generate 1,200 new jobs, marking a significant contribution to local employment and economic growth. Under the Chief Minister’s stewardship, Milkfed has grown to become India’s seventh-largest milk cooperative, boasting a turnover of over ₹6,000 crore.
Focus on Quality and Safety
Central to this success is an unwavering commitment to quality and safety. Heavy investments in state-of-the-art milk plants and rigorous testing infrastructure ensure that every drop of milk meets the highest standards. This dedication has helped Verka’s wide range of products—including milk, butter, and ghee—earn national and international acclaim for their purity and taste.
Expanding Reach and Restoring Dairy Legacy
The Chief Minister continues to encourage dairy farmers to increase their contributions, assuring them of fair pricing and sustained growth opportunities. With active expansion into new markets such as Delhi and the NCR, the state’s premier dairy cooperative is rapidly extending its footprint across India.
Redefining Dairy Excellence in Punjab
Driven by the vision of CM Bhagwant Singh Mann, Punjab is not just reviving its dairy heritage—it is redefining it for a new era of global excellence.
CM’ QUOTE
“Punjab has pioneered White revolution in the country by producing quality milk, curd, lassi and others. This is the real development of the state.”

Bhagwant Singh Mann, Chief Minister, Punjab