Ludhiana, October 30, 2014: A press conference held today at Radisson Blu Hotel, MBD Ludhiana, saw the unveiling of the designers and sponsors for the Blenders Pride Punjab International Fashion Week (BPPIFW) – 5th Edition. The Storm Fashion Company (SFC) and producers of BPPIFW – Gaurav Sharma Founder, SFC – India, Host Designer Sonu Gandhi along with SFC CEO Reet Sahu, hotel G.M.Rakesh Rawat, show director Mr. Lovell Prabhu, and 32 models were present to launch the Fifth Edition of Blenders Pride Punjab International Fashion Week.
Film actress, Simran Kaur Mundi and actor Arjan Bajwa have been appointed as the Style Ambassadors for BPPIFW; the most waited fashion week to hit Punjab from tomorrow.
BPPIFW will be held from 31st October to 2nd November at Radisson Blu Hotel, MBD Ludhiana and will witness 8 fashion representations coming together to set new trends in fashion and business in the financial hub of Punjab - Ludhiana. For this season, BPPIFW features 2 Ludhiana, 3 Mumbai, 1 Delhi, 1 Kokata, and 1 New York based designers namely, Sonu Gandhi, Rocky S, Jatin Kochhar, Sanjana Jon, Mona Pali, Riyaz Gangji, AD Singh and the cradle of designers from INIFD
BPPIFW endeavors to promote, support and nurture a promising list of budding designers along with collections of established designers who have shown on Indian as well as international runways and have made a mark in the industry. BPPIFW will showcase a grand opening with a mesmerizing collection by designer duo MonaPali. Sanjana Jon a popular name in the International Fashion Industry is today a force to reckon with. Her glamorous designs will feature as the ‘Grand Finale’ for BPPIFW.
Celebrating the spirit of fashion, in the fifth season, BPPIFW has collaborated with presenting sponsor Blenders Pride in association with Geetanjili Lifestyle, and strategic collaborations with Kingfisher Ultra, Pinnacle D Dreams, Da Milano, Morellato Time, Ritu Kolentine, iNIFD, Urban Mélange and 95 BIG FM.
Raja Banerji, GM Marketing - Pernod Ricard India, the presenting sponsors of the fashion week comments, “Blenders Pride has been at the vanguard of fashion with an association built over the years. Punjab is an important market and the brands participation only helps build this association further.”
Reet Sahu, CEO Storm Fashion Company says “It’s our prestigious annual calendar fashion event in Punjab and we have witnessed superb growth and commitment from all investing partners and talent community over the last four years. In the fifth season we look forward to make it more magical and a grandeur event.”
Rakesh Rawat, General Manger, Radisson Blu Hotel, MBD Ludhiana, “Radisson Blu Hotel MBD Ludhiana is proud to be a part of Blenders Pride Punjab International Fashion Week Season 5. This is indeed a great opportunity for Ludhiana to announce itself as a fashion destination & showcasing our talent across the country. Radisson Blu Hotel MBD Ludhiana has always been positioned as the destination for every occasion”.
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