Bajaj Allianz Life Insurance creates new Guinness world records feat with second edition of Plankathon
Anil Kapoor, ever inspiring fitness enthusiast and Bollywood veteran spearheaded Plankathon event
Mumbai: Bajaj Allianz Life Insurance, one of India’s leading private life insurer, once again created history today by breaking its own Guinness World Records title for ‘Most number of people holding the abdominal plank position’. The new world record was set with 2,471 people simultaneously holding abdominal plank position for 60 seconds at Mumbai’s MMRDA Grounds. Anil Kapoor, the ever-inspiring fitness enthusiast and super-charismatic actor spearheaded the second edition of Bajaj Allianz Life Plankathon.
This is the second time Bajaj Allianz Life has entered into Guinness World Records. In 2019 Plankathon event in Pune, the Company had set a new Guinness World Records as 2,353 people successfully held the abdominal plank position for 60 seconds, simultaneously.
Commenting on Bajaj Allianz Life’s achievement, Mr. Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance said, “The initiative is reflective of our purpose to activate, further fuel and sustain the fitness movement across India. Pursuing good health and fitness is increasingly becoming a key life goal for Indians across age profiles. The experience of collective participation for better health while contributing towards good societal cause, both on social media and on ground, has resulted in tremendous success for initiatives like Plankathon and PlankForIndia”.
Anil Kapoor, Bollywood veteran and fitness aficionado commented on setting a new world record, “I am extremely delighted to be a part of Bajaj Allianz Life Plankathon and to have set a new Guinness World Records with 2,471 people today. I congratulate the team of Bajaj Allianz Life and all the participants who were a part of the PlankForIndia initiative. Not only does this initiative endeavor to support our country's future athletes, but it also encourages healthy living by demonstrating that a daily fitness regime can begin with a simple plank!”
The second edition of Bajaj Allianz Life Plankathon was conducted as a round up to the Company’s social media initiative PlankForIndia initiative. Under the initiative, for every plank, the Company contributed monetarily towards the training and development of India’s emerging sports stars. This viral campaign on social media saw veteran actor Anil Kapoor, India’s leading sports stars Mithali Raj, Mary Kom, Dutee Chand and Sunil Chhetri, corporate leader Sanjiv Bajaj, MD & CEO, Bajaj Finserv, and several other fitness enthusiasts join the PlankForIndia initiative in the last month.