ASUS Concludes 2025 Community Tour with the Fourth Edition of ‘Beyond Incredible with ASUS’ in Kolkata

Kolkata, December 12, 2025: ASUS, the Taiwanese tech giant, successfully concluded the fourth and final city edition of its 2025 community initiative- Beyond Incredible with ASUS, in Kolkata. After successful chapters in Bangalore, Pune, and Hyderabad, the Kolkata session brought together 85+ tech enthusiasts, creators, students, and regional media for an afternoon of hands-on learning and conversations around technology, design, and product innovation. This edition also served as a year-end recap of ASUS’s major gaming and non-gaming launches in 2025, setting the stage for expanding the initiative further in 2026.
The event showcased a mix of ASUS’s ROG and notebook lineup, featuring products such as the Zenbook models, Vivobook models, and the ROG Strix and Zephyrus series, giving attendees an immersive experience of the brand’s latest innovations across consumer and gaming categories.
Addressing the event, Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said, “With every chapter of ‘Beyond Incredible with ASUS’, our goal is to bring technology closer to people in a way that feels personal, immersive, and inclusive. This initiative is not just for creators or professionals - it’s for anyone passionate about tech and eager to understand how innovation can empower their everyday lives. Kolkata has reinforced how meaningful these interactions can be, and as we wrap up 2025, we look forward to nurturing this community further, city by city, building stronger connections and deeper brand resonance.”
The event opened with a Brand Story segment that included a walkthrough of the company’s community and education-driven efforts in India, including its CSR programs, ProArt meet-ups, ROG Showdown tournaments, ROGVerse initiatives, and ASUS Live sessions. Finally the event covered ASUS’ evolution across consumer, ROG, and creator portfolios.
Adding to the excitement, two popular Kolkata-based influencers, Rabir Das and Bipradev Roy, also joined the gathering, interacting with participants and amplifying the event’s digital presence. The session highlighted how ASUS and ROG laptops launched in 2025 integrate these technologies, demonstrating practical use cases for creators, gamers, and everyday users. To keep the energy high, the event featured a lively quiz, followed by a thrilling gaming tournament, and exclusive photo ops and giveaways for attendees.
With the Kolkata edition, ASUS concludes the 2025 leg of Beyond Incredible with ASUS. The brand has so far reached over 200+ people through community events held in Bangalore, Pune, and Hyderabad, further strengthening its local tech engagement footprint.  The brand will expand the initiative with a broader city lineup and more specialized sessions in 2026, continuing its effort to create consistent, informative, and accessible tech experiences across the country.