Aakarshan a Dubai-based fashion label has appointed Ardour Communications as its official public relations agency. Ardour Communications has been assigned the mandate of creating and enhancing the brand awareness of Aakarshan in India as well as maintaining communication with the publics.
Ardour Communications caters its services to a wide range of clientele and has been growing rapidly.
Speaking on this development, Aanchal Jaggi, Founder & CEO, Aakarshan said, “Our endeavour was to appoint an agency that could understand our business and thereby, highlight the brand awareness and create an aided-recall in all the media channels. We are pleased to announce Ardour Communications as our PR partners and look forward to a successful partnership with them. Also in India there is a lot of demand for fashion , whether it’s locals or expats, because cultures are so diverse. There is a mix of everything. It is definitely a good place to start from.”
Roopali Pasricha, Managing Director, Ardour Communications said, “ Aakarshan by Aanchal Jaggi is a fashion-label which is soon to enter in retail in India. It is our pleasure to be chosen as the PR partner and to be entrusted with the responsibility of underlining its market position as India’s first and most popular fashion label.”