APEEJAY COLLEGE OF FINE ARTS ORGANIZED GUEST LECTURE ON CHALLENGES AND TECHNICALITIES OF FASHION INDUSTRY

Jalandhar: The Department of B.Design of Apeejay College of Fine Arts, Jalandhar organized a guest lecture on Challenges and Technicalities of Fashion Industry. The resource person for the same was Ms Reetika Kakwani who has completed her degree from De Monfarte University, U.K.
Addressing the young students of Design, she put forth in Fashion Industry where on one hand we need to keep an eye on latest machinery, workers, and their latest work; on the other hand recognizing the latest prevalent trends in the market is also utmost necessary. Along with this; the right kind of marketing and advertisement is also important .So that the customers could notice it.  These are the only ways if one wants to get successful as a Fashion Designer. The owner of brand Reer Amour, Ms Reetika also put forth that in this increasing competitive era, one as a fashion designer needs to be innovative all the time and should possess farsightedness to create their space in this Fashion World.
Principal Dr Sucharita Sharma appreciated the faculty members of Design Department for guiding the students and creating such fruitful opportunities for them.