AMBUJA BIG PANJA LEAGUE SEASON 2 auditions being conducted across 24 towns around Jalandhar

Author(s): City Air NewsAjay Srivastva Zonal Head North (in middle), Lakwwinder Singh General Secretary alongwith another person during press conference at Jalandhar on Friday. Jalandhar, April 10, 2013: After the stupendous response received...

AMBUJA BIG PANJA LEAGUE SEASON 2 auditions being conducted across 24 towns around Jalandhar
Author(s): 

Ajay Srivastva Zonal Head North (in middle), Lakwwinder Singh General Secretary alongwith another person during press conference at Jalandhar on Friday.

Jalandhar, April 10, 2013: After the stupendous response received for the Ambuja BIG Panja League in its first leg, Reliance Broadcast Network’s 92.7 BIG FM has teamed up with Ambuja Cements to extend the successful arm-wrestling championship to the entire Punjab region. The special property is an extension of the radio station’s involvement in promoting regional sports entertainment properties across Tier II and Tier III towns in the country.Kicking off on April 15 from Naya Gaon, Zirakpur near Chandigarh,  Ambuja BIG Panja League will witness on-ground activities and auditions being conducted across 24 towns around Jalandhar including Jalandhar, Nawansher, Banga, Garhshankar, Mahalpur , Hoshiarpur, Mukerian, Talwara, Tanda, Dasuya, Kapurthala, Lohia, Malsian.

By the end of this 2-month long initiative, Ambuja BIG Panja League will witness the crowning of the ‘Panja Champion’ of Punjab who will be awarded a cash prize of Rs.51,000. The Grand Finale on-ground event, including a volley of entertaining performances will be telecast as a special feature on the network’s channel in the region, Spark Punjabi. The auditions were kicked off in Jalandhar with  Sukhdeep Singh Sohal Station Head – 92.7 BIG FM Jalandhar, Ajay Srivastva Zonal Head North, Arun Sharma Branch Head Jalandhar – Ambuja Cements, and Lakwwinder Singh General Secretary – Arm Wrestling Foundation.

92.7 BIG FMhas been creating synergies between its multimedia avenues across regions to present the best in entertainment to its audiences. With special initiatives like Ambuja BIG Panja League, Mele Ka BIG Star, BIG Disha, etc, 92.7 BIG FM has been reaching out to listeners from the smaller markets across the country bringing their dreams and aspirations to the forefront. The creation of a special sports entertainment wing has witnessed great support from audiences, an example of which is the incredible success of the first season of Ambuja BIG Panja League.

Ambuja BIG Panja League will witness a round of on-ground activities including auditions across 24 towns around Jalandhar including Naya Jalandhar including Jalandhar, Nawansher, Banga, Garhshankar, Mahalpur , Hoshiarpur, Mukerian, Talwara, Tanda, Dasuya, Kapurthala, Lohia, Malsian the semi-finals and the Grand Finale on-ground event. In the Ludhiana region, auditions will be conducted in Through a 360-degree integrated marketing campaign encapsulating not only radio, but also OOH, TV, print and digital platforms, 92.7 BIG FM will reach out to listeners across the state while cashing in on the network’s past experience in executing large-scale projects. The Grand Finale of the engaging sporting event format of Ambuja BIG Panja League will be telecast on Spark Punjabi. 

Date: 
Friday, April 12, 2013