Amazon MX Player Partners With ClearTax For Half CA S2 To Make Tax Guidance Accessible For Audiences

Mumbai, September 12, 2025: Amazon MX Player, Amazon’s free video streaming service, has joined hands with ClearTax, India’s leading fintech platform for tax filing, compliance, and investment solutions, to amplify the relevance of its much-loved series Half CA Season 2. The partnership brings together one of India’s most popular youth-focused shows with a trusted name in financial services, connecting reel life with real-life responsibilities.

As part of the initiative, Amazon MX Player released a special video featuring Ahsaas Channa and Gyanendra Tripathi, where they introduce ClearTax’s innovative Agentic AI feature. The video highlights how India’s first AI-powered personal tax expert, available 24x7 on WhatsApp, makes tax filing, planning, and saving seamless, from automatically computing taxes with just a PAN number, to answering queries instantly in the user’s preferred language. By blending the world of entertainment with practical financial tools, the collaboration delivers both guidance and inspiration to India’s youth.

Half CA S2, which follows the journeys of CA aspirants Archie and Niraj, is a heartfelt portrayal of perseverance, academic pressures, and the challenges of young adulthood. In sync with these themes, this collaboration takes the story beyond the screen, highlighting the importance of financial literacy and encouraging India’s youth to approach income tax filing with confidence.

Speaking about the collaboration, Aruna Daryanani, Director, Amazon MX Player, shared, “At Amazon MX Player, we are constantly looking at opportunities where storytelling can create impact beyond entertainment. With Half CA Season 2, we delve into the challenges and aspirations of CA students, a journey that millions of young Indians can relate to. Our partnership with ClearTax amplifies this message, using the power of entertainment to simplify financial literacy in a way that feels authentic and engaging. This is a great example of how brands and content can come together meaningfully to build relevance with audiences.”

Archit Gupta, Founder and CEO of ClearTax, stated, “At ClearTax, we have been among the first to adopt Agentic AI to automate complex tax processes—making filing, planning, and compliance seamless on platforms as simple as WhatsApp. Our partnership with Amazon MX Player’s Half CA Season 2 allows us to connect with this new generation in a relatable way, combining entertainment with practical tools to prepare the leaders of tomorrow with the clarity and confidence to take charge of their financial future.”