Amazon India launches ‘Saathi’; a Peer-mentorship program for its sellers, by its sellers

Amazon India announced the launch of Amazon Saathi – a peer mentorship program designed for its sellers to exchange knowledge and share best practices.Amazon Saathi enables sellers on Amazon and SMBs across India to get access to a wealth of content presented by experienced sellers on the marketplace.  Established Amazon sellers can engage with over 7 lakh sellers toshare their learnings and experiences of operating an online business, and help the seller community to scale their businesses on Amazon. 

Pranav Bhasin, Director MSME & Seller Experience, Amazon India said, “We remain committed to enable every motivated seller to reach customers across India and the world, and our approach from Day 1 has been centered on what our sellers need. We are launching Amazon Saathi after a lot of research and feedback from sellers on having a platform for knowledge sharing and networking amongst them. Amazon Saathi brings over 7 lakh sellers on Amazon.intogether as a community, where new and existing sellers can lean on their peers for guidance, and share from their experiences to accelerate their business growth on Amazon.”

Over the last eight months, Amazon ran a pilot with over 50 active Saathi mentors who have interacted with over 41,000 aspiring and existing entrepreneurs across India, resulting in enthusiastic responses&feedback shared by their fellow peers. During the pilot, Amazon leveraged online events& hangouts, blogs articles and social media communities to bring insightful content in English and other Indian languages across various topics to help sellers learn the nuances of online selling accelerate their business. Amazontrained and coachedthe seller mentors on writing, speaking and presentation skills to help them mentor the seller community.

Commenting on the initiative, Amazon Saathi - Rohit Khanna, Sunshine Gifting added, “I am grateful to be associated with the Amazon Saathi program. Not only does it give me an opportunity to coach budding entrepreneurs, I also get to spend time refreshing my knowledge and learn from other Saathis. E-commerce is rapidly evolving. The Amazon Saathi program can prove to be an immense support for sellers to keep themselves ahead of the learning curve.”