Alteza from Aparna-Craft to expand its dealer network to 30 cities by 2025
Launches two new product systems
Hyderabad: In their endeavour to further augment their presence in the aluminium interior and exterior solutions Alteza, the premium aluminium window and door systems brand from Aparna-Craft (joint venture between Aparna Enterprises Limited, India and Craft Holdings, Hong Kong), today announced their market expansion plans. As part of the initiative the company has launched two new products and is in process of expanding its network to tier 1 and tier 2 cities. The new systems launched include Villa Windows and Glass Railings offering customers an array of aluminium interior and exterior solutions to choose from.
Speaking about the new launch, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “A year ago, when we partnered with Craft Holdings (Hong Kong) to create Aparna Craft, our vision was to revolutionize the premium aluminium window and door systems market in India and provide our consumers with superior quality solutions in distinct designs. We have been successful in this endeavour. We will be investing extensively in building the product portfolio as well as the reach of the brand. In next 5 years we aim to expand our presence to 30 cities, targeting 10 % of market share.”