All terrain MICHELIN LTX Force SUV tyres launched in India

Chandigarh, June 6, 2017: Michelin, the world’s leading tyre technology leader, today announced the availability ofMICHELIN LTX Force range of SUV tyres in India. Designed to conquer all kinds of terrain, MICHELIN LTX Force tyres offer unmatched durability, superior grip on-road and higher traction off-road.The introduction of this new range in India helps the company further strengthen its product portfolio that offers more driving pleasure for the discerning Indian owners of SUVs.

Mohan Kumar, Commercial Director, Michelin India said, “The SUV market is one of the fastest growing segments in India. Industry estimates indicate one in four vehicles sold last year was an SUV and as more Indians opt for SUV’s, this segment is estimated to continue growing, both in cities and upcountry towns.Our LTX Force is an all-rounder and is ideal for SUV owners who regularly use their vehicle on both paved and unpaved road. Innovation is at the heart of our product development andthis tyre is a perfect example of it, where we showcase a seamless transformation from track to road. By using this range, the SUV users in India will benefit from the international technology that has enjoyed numerous podium finishes at grueling all terrain competitions such as Rally WRC.”

MICHELIN LTX Force usesCompact Tread Technology which takes advantage of two seemingly contradictory performances: excellent durability plus grip. The tread pattern inspired by endurance races is designed to provide a greater contact area thanks to higher tread blocks which favour both durability and traction.