AIRCEL LAUNCHES BlackBerry Z10 smartphone powered by BlackBerry 10 in India

Ludhiana, February 27, 2013:  Aircel, one of India’s leading telecom players, today launched the new BlackBerry® Z10 smartphone powered by BlackBerry® 10 in the country.  The new BlackBerry Z10 is the first smartphone to launch with the re-designed, re-engineered and re-invented BlackBerry 10 platform, giving customers a powerful and unique new mobile computing experience. The BlackBerry Z10 smartphone is the fastest and most advanced BlackBerry smartphone yet, and offers a smarter experience that continuously adapts to a customer’s needs. 

Anupam Vasudev - Chief Marketing Officer, Aircelsaid, “Aircel is a young brand and has positioned itself as a data led telecom player. This new exciting partnership with BlackBerry reiterates our commitment to offer our valuable customers with innovative products and services as we believe that a good smartphone is paramount to bringing the best consumer experience. There is an inherent growth in Internet consumption due to the high level of penetration of smartphones and we are happy to offer exciting usage plans to compliment the new BlackBerry Z10.”

Sunil Dutt, Managing Director for India at BlackBerrysaid, “We are pleased to work with Aircel to bring customers in India the powerful new BlackBerry Z10 smartphone. Backed by Aircel’s network and service plans, BlackBerry Z10 customers will be delighted with a re-invented communication experience, seamless multitasking, and easy access to multiple social networks.”

Aircel is offering a new range of exciting usage plans for both prepaid and postpaid subscribers. Aircel’s subscribers will enjoy integrated service bundle of data (1GB data), voice (250 minutes Aircel to Aircel / month) and SMS (250 Aircel to Aircel / month) for 3 months at a recharge of Rs. 153.

With BlackBerry 10 every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as:

•      Peek and Flow into the BlackBerry Hub–  A new mobile computing paradigm where  what matters to customers is always only one swipe away

•      Keyboard–  Understands and adapts to customers, so they can type faster and more accurately

•      BBM™(BlackBerry® Messenger) –  Allows customers to share things with the people that matter to them in an instant

•      BlackBerry® Balance™ technology – Protects what is important to customers and the businesses they work for