Aditya Birla Health Insurance inks Bancassurance Partnership with Punjab & Sind Bank

Chandigarh, January 13, 2023: Aditya Birla Health Insurance Co. Ltd. (ABHICL), the health insurance joint venture of Aditya Birla Capital Ltd. (ABCL), holding company for the financial services business of Aditya Birla Group, one of the largest diversified conglomerate in India, today announced its bancassurance partnership with Punjab & Sind Bank, a leading public sector lender in the country, for the distribution of health insurance products through the bank’s network of branches across India.  
 

This partnership will enable ABHICL to expand its national footprint and reach Punjab & Sind Bank’s widely distributed network of 1528 branches and their esteemed customers across the north and other Indian regions.
 

With this association, Punjab & Sind Bank’s customers and employees will have access to ABHICL’s comprehensive suite of health-first insurance plans, which are aimed at rewarding the customers for practicing a healthy lifestyle with innovative products such as, incentivized wellness benefits of up to 100% Health ReturnsTM and chronic management program, Day 1 cover for asthma, high blood pressure, high cholesterol, diabetes; wellness coaching on nutrition and fitness; counselling on mental health, et cetera.
 

With this new Punjab & Sind Bank partnership, ABHICL now has 18 bancassurance partners with over 70,000 direct selling agents, all over India.
 

Commenting on the association, Punjab & Sind Bank MD & CEO - Shri Swarup Kumar Saha said,
“We are delighted to announce Bank’s first Exclusive Standalone Health Insurance partnership with Aditya Birla health insurance Company, which brings knowledge and expertise of Indian health care and insurance market. We are confident that partnership with Aditya Birla Health Insurance will provide a wide range of health and wellness solution to all our esteemed customers. With our customer first approach we are happy to share Aditya Birla Health insurance protection and health first solutions with all our customers”

Mayank Bathwal, CEO - Aditya Birla Health Insurance, said, “We are delighted to announce our strategic alliance with Punjab & Sind Bank, one of the leading public sector banks in India. This alliance is a significant push towards our distribution growth plan, which will allow us to offer need-based, cost-effective, and technologically advanced health insurance solutions to millions of Punjab & Sind Bank customers across India. This alliance will further aid us in our vision of health insurance for all.”

ABHICL has more than 200 branches, with a diversified presence in over 4800 cities spread across the length and breadth of the country.  With a vast network of more than 10,000 hospitals, ABHICL can provide health insurance facility to the deeper and underpenetrated parts of the country. The Punjab & Sind Bank’s customers will benefit from a varied range of new-age products offered by Aditya Birla Health to ensure a healthy life for themselves and their loved ones.