ABP Network achieves threefold growth on digital
According to Comscore, the network’s digital platform – ABP Live has grown by 143 per cent
Committed towards delivering the best to its viewers, ABP Network has once again cemented its leadership position in the market by acquiring threefold growth on its digital platform – ABP Live. Comscore MMX’s ‘Year On Year Review’ for January 2020 to January 2021 has revealed that ABP Live gained highest YoY growth, surpassing all its competitors.
The digital platform of ABP emerged as the most preferred news destination for viewers all across India, as they followed national imperatives like COVID-19 and Bihar Elections, alongside other regional/local updates on ABP Live.
As COVID-19 tightened its grip across the nation and content consumption soared across platforms - ABP Network strived to offer a superior viewing experience to its audiences. Breaking free from the shackles of conformity, the network has brought something unique to its viewers every single day. Other than providing ‘news beyond limits’, ABP Network has also forayed into video content, podcasts and other forms of digital media to create greater value in this era.
Owing to the network’s unique engagement initiatives and uninterrupted viewer-driven content on digital, all language websites of ABP Network have grown by a whopping 143%. This growth exists in terms of ABP Live’s unique users.
What’s more is that, amongst the top 20 competitors, ABP Live is the only publisher to have achieved a threefold growth. The average growth of the network’s top 20 competitors is otherwise roughly 29.2 % YoY.
With avant-garde thinking capabilities, an ability to coalesce creativity with technology, and a huge brand identity revamp - ABP Network has completely transformed itself as a brand and created a unique space for itself on the digital front. At a time when simply disseminating news was a challenge, the network went the extra mile to experiment with its content offerings. This has helped ABP Live steadily grow a loyal viewer base online.
On this achievement, Mr. Avinash Pandey, CEO, ABP Network said, “The importance of the digital prowess of a media company has been redefined in the COVID era and we have strived to offer the best to our viewers across different platforms. This data is a corroboration of the unmatched value offered by our digital platform, ABP Live. I’m proud to see that our content is being watched with utmost enthusiasm across various platforms. We hope our viewers will continue to repose their faith in us and make us undisputed leaders on the digital medium as well.”