Mumbai, June 8, 2017: Qyuki Digital, the Multi-Platform Network whose forte to bring unique talent to its audiences, has added yet another star to its list- the sufi singing sensation from Kashmir, Aabha Hanjura.
Aabha is an award winning singer & composer, and the lead force behind her all woman folk band “Sufistication”. Having performed across the nation, Aabha’s music is a true representation of fusion music as she effortlessly blends today’s music with vintage influences. One of the youngest finalists of Indian Idol, Aabha has performed at leading premier folk festivals in India. She has also been featured in The Kashmiri Folk ensemble which jams together with a plethora of authentic Kashmiri instruments such as the Rabab, Santoor, Kashmiri Sarangi and tumbankari. Her first single was unveiled by none other than former president of India, Late Dr Abdul Kalam Azad.
Aabha Hanjura kick starts her association with Qyuki Digital with a song titled ‘Hukkus Bukkus’ - a rendition in the form of a ballad which has inspired many poets and has seen various form through the years.
Sharing her excitement, Aabha said “I am excited to be a part of Qyuki Digital, , as it offers me a platform to present my art to a wider and discerning audience base.Kashmiri as a language & folk music of Kashmir hasn’t really been represented in the mainstream much,and that’s exactly what I aim to do with my forthcoming album, Aabha Hanjura & The Sound Of Kashmir,the idea is to present a new age sound,that’s a blend of Indian ethnic instruments like the rabab & santoor with modern contemporary genres of music,we’re trying to put out a new indian sound out there & showcase that Folk is Fun !I do hope this sound travels the world! I look forward to being a part of an innovative platform like Qyuki that promotes and encourages quality, art and artists”
Sagar Gokhale, Head of Network and Content, elaborated “At Qyuki, our relentless pursuit to bring forth the best of musical talent for our audience is continuous. With Aabha, we add another dimension to our folk music range and are thrilled to have such a powerful talent in the network. Having previously collaborated with celebrated artists such as Maati Baani, the audience’s response has been fantastic and we hope to bring the signature style and unheard melodies of Aabha to them too.”