A little magic, a lot of madness and endless laughter! Sony SAB unveils its new family entertainer Lo Chudail Chali Sasural

Sony SAB, one of India’s leading Hindi General Entertainment Channels is set to take viewers on a fun-filled journey with its upcoming family entertainer Lo Chudail Chali Sasural, premiering 18th November at 8 PM. The show promises a refreshing mix of magic and humour bringing an unexpected twist to everyday life. Produced by Optimystix Entertainment India Ltd, the show is headlined by Hiba Nawab, Adhik Mehta and Rakhi Vijan.
Hiba Nawab plays Urvashi, a sweet, kind-hearted witch who falls head over heels in love with Aarav Patel, played by Adhik Mehta. A self-made businessman and hopeless romantic, Aarav believes in keeping life simple and cherishes honesty, trust and meaningful relationships. For love, Urvashi is ready to leave behind her magical world to embrace a life with him, only to discover that adjusting to a human household is no easy task! While Aarav gets the surprise of his life upon discovering his wife's magical identity, Urvashi's attempts to use magic to navigate everyday situations lead to hilarious twists and turns in their married life. Adding to the fun is Rakhi Vijan as Kamini, Urvashi's mother and one of the most powerful witches in their mystical world, whose presence brings its own share of magic and mischief.
Ajay Bhalwankar, Chief Content Officer - Sony SAB, Movies, FTA and Infotainment said, “At Sony SAB we believe in bringing stories that spread joy, positivity and laughter while offering families an opportunity to come together. With Chudail Chali Sasural, we are introducing a refreshing blend of fantasy and humour creating a world filled with the unexpected. The show brings quirky characters and entertaining situations that promise to keep viewers engaged. We hope this unique entertainer brings a little extra laughter, cheer and magic into our audiences’ lives, making it a delightful watch for the entire family.”
Hiba Nawab playing the role of Urvashi said, “When I first heard the story of Chudail Chali Sasural, I remember thinking that this was going to be one crazy, fun ride! We are so used to seeing everyday family dramas, but here we have a world where the most crazy things can happen and that is what makes it so entertaining. There are moments on set when I find myself laughing at the sheer craziness of the situations my character gets into. I am really enjoying exploring this role because it allows me to be playful and experiment as an actor. I think what makes the show special is that it brings back the simple joy of sitting together as a family and having a good laugh.”