THE 5th EDITION OF NYKAA FEMINA BEAUTY AWARDS SHONE THE SPOTLIGHT ON THE BEST IN THE BEAUTY INDUSTRY

The winners of the prestigious beauty awards were announced basis consumer voting and adjudged by an elite jury panel

After four glorious successful years of recognizing the best brands in the beauty industry, the 5th Edition of Nykaa Femina Beauty awards grabbed the limelight amidst a star-studded evening in Mumbai. Femina, India’s largest Women’s brand and Nykaa.com, India’s leading beauty retailer, came together to host the foremost beauty awards show that witnessed participation of a host of Indian and International brands. With the coming together of two forces i.e. Nykaa and Femina, the awards platform has garnered immense recognition and credibility both among consumers as well as in the beauty and wellness sector.

The crème de la crème of Bollywood joined in to mark the celebration of the beauty industry and added to the glamour quotient of the awards night, as they vouched for their favorite beauty brands. The event was graced by the likes of Deepika Padukone, Ranveer Singh, Twinkle Khanna, Manushi Chillar, Radhika Maddan, Vicky Kaushal, Sara Ali Khan and Tabu among others. In addition to honoring the leading brands in the space, the platform also recognized individuals possessing an inspiring and a distinguished personality, with its special category of awards. The special category awards were presented to:

Ranveer Singh - Man of the Year
Deepika Padukone - Woman of the Year
Deepika Padukone and Ranveer Singh - Beautiful Couple of the Year
Sara Ali Khan - Fresh Face of the Year (Female)
Vicky Kaushal - Fresh Face of the Year (Male)
Tabu - Creative Icon of the Decade
Taapsee Pannu - Style and Substance Award
Raveena Tandon - Ageless Beauty Award
Commenting on the fifth edition, CEO of Nykaa.com, Falguni Nayar commented, “Nykaa Femina Beauty Awards is recognized as the largest consumer award show, and now in its 5th edition, the platform has taken a life of its own. It is a great platform to showcase our customers’ choices, together with the reach of Nykaa and Femina we garnered over 1 lakh votes this year! In the last 6 years Nykaa has emerged as the leading beauty influencer in India and the event is a great way to bring the community together with actors, brands partners, beauty experts and enthusiasts all coming together to celebrate beauty!”

Speaking on the grand success of the prestigious award property, Tanya Chaitanya, Chief Community Officer & Editor, Femina said, “Lipsticks that add confidence, mascaras that open up the eyes and skincare products that could give any photoshop app a run for their money are beauty products we live by. Nykaa.com Femina Beauty Awards 2019 does all the hard work for the consumer to find the best in the business and in its fifth year the coveted awards are bigger, bolder, better. Here’s to a partnership that’s both beautiful and future-ready!”

The Nykaa Femina Beauty awards were spread across a gamut of 43 categories such as hair, makeup, skin, bath, body and fragrance. The best beauty products across categories were chosen by the readers of Femina, the clientele of Nykaa.com and an esteemed jury panel. Renowned names such as actress and author Twinkle Khanna, photographer Rohan Shreshtha, Hair and makeup professional Kanta Motwani, Miss World ManushiChillar, make-up expert Sandhya Shekar, Dr Rekha Sheth, Editor & Chief Community office, Femina – Tanya Chaitanya and Founder & CEO, Nykaa.com – FalguniNayar were among the jury.

The popular contemporary singer and actress, Monica Dogra as the host for the evening kept the tempo high with her perfectly timed anecdotes. Singer Aastha Gill enhanced the charm of the night as she sang some of her most popular songs. A gleeful act by India’s favorite stand-up comedian Sourabh Pant, had the audience laughing their hearts out. The celebration of the best in the beauty industry, Bollywood stars donning their fashionable best looks and, entertaining acts, made it an all-inclusive night of beauty, fashion, humor and glamour.