Hyderabad, September 16, 2016: CDK Global, the Hyderabad based largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry presents the 4th Edition of CDK Global Corporate Badminton League — CBL 2016 in association with Pullela Gopichand Badminton Academy (PGBA).
The three day event, one of India’s first National Inter-Corporate Badminton Tournament will be held at PGBA from November 4-6, 2016.
Disclosing this at a press conference here in the city today, Mr. Reddy Malledi, Managing Director, CDK Global India, said, “We are extremely pleased to be associated with PGBA for the second time for the Corporate Badminton League. Our focus remains on promoting a healthier lifestyle among corporate employees by creating awareness about sports, fitness, and the importance of physical activity. Badminton has won us accolades at the Olympics this year and we are delighted to be a part of this wonderful endeavor with the academy and hope to continue the same in the future.”
Speaking at the press conference called for to announce the forthcoming event, Chief Coach of Indian Badminton, the man behind the success story of making Hyderabad the Mecca of Indian Badminton, Pullela Gopichand said, “I am happy that we are able to conduct the 4th edition of CDK Global Corporate Badminton League — 2016 at this juncture when the entire nation is celebrating the sport badminton post the win of P.V. Sindhu in Rio Olympics”.
“This would not have been possible”, Gopichand added, “if CDK Global would not have extended its support and come forward as a title sponsor for the second year. This is a very encouraging sign for Badminton as a sport. I really appreciate CDK Global’s commitment towards sports and especially badminton. Year on year this tournament is growing bigger and better. And with the support from corporates like CDK Global we would like to take this tournament to the next level. Looking forward to more number of participation this year as well”, he said.
CBL is open to all non-seeded individuals working in the Indian corporate sector. The league features men's and women's singles, doubles, and mixed doubles championships. The tournament will be conducted in a knock-out format of the best of 3 Sets (Singles and Doubles). All the matches will be played at the PGBA Indoor facility at Hyderabad.
The winners will take home Rs. 25,000 with runners up taking Rs 12,500 in cash prizes along with the coveted Pullela Gopichand Trophy.
“Gopichand garu has put Hyderabad on the map as India’s badminton capital. With his back up and support, CBL started in the year 2013. CBL started small with the noble intension of providing a platform for corporates to exhibit their sporting skills, to engage constructively, and to provide them with an activity to contribute to their work life balance”, said Sirisha Sripada, Director of Sikhara Events.
“The first year of CBL had fewer participants, but things changed subsequently. We had 73 Companies participating in the first year, 107 companies in the second year, but last year we had record registrations of over 450 players from 150 companies. Taking inspiration from P.V. Sindhu, we expect more women participation this year”, informed Sirisha Sripada.
“We would also like to see more startups taking centre stage at the event”, she added.
The CBL participation has always been a good mix of IT and non IT companies. Some of the participants of previous editions include Procter & Gamble, ICCI Bank, ISB, Global Aluminum Pvt. Ltd, Amara Raja Batteries Ltd, International Paper APPM Ltd, Indo Ocean Engineers Services Pvt. Ltd, Vasavi Hospital etc.
Even Public Sector Undertakings (PSUs) such as BHEL, Hindustan Petroleum Corporation Ltd, and Bharat Electronics Ltd took part in the event. Banking majors such as State Bank of India, Bank of America, ICICI Bank, and the premier B School, ISB also participated in the CBL last year.
Major IT companies such as CYIENT, Microsoft, Google, TCS, Infosys, Wipro, Cognizant Technology Solutions, Tech Mahindra, IBM, CDK Global, Amazon, Accenture, Capgemini, CA Technologies, CISCO, Deloitte, Genpact, General Electronics, including a startup such as Swiggy, were also participants in the CBL.