Chandigarh, November 27, 2017: Emami Ltd, India’s leading FMCG player with an annual turnover of over Rs 2500 Cr anticipates a bullish performance from its portfolio of winter brands viz. -BoroPlus and Vasocare. It expects these brands to push sales during winter growing faster than the market.
Ms.Priti A. Sureka, Director, Emami Limited informed that, “This winter, we will be taking forward the promotional strategies of our Boroplus brand in a complete 360° approach. There will be a formidable presence in the modern trade and digital marketing for increased urban penetration. For our rural consumer base, we will be taking the route of sampling/ melas/on-ground activations/ merchandizing etc. across consumer touchpoints. We are confident of having a robust growth from the various consumer led & trade promotions all through the season.”
Ms.Sureka further added, “We hope to leverage our strong distribution network across the country and expand the market for this category. We expect this product range to grow across all demographic segments in the current fiscal.”