“HERO Sa Re Ga Ma Pa 2012” to premiere on Zee TV on Sept 29

Mumbai, September 22, 2012:Engagement is clearly the mantra on Zee TV’s new season of “HERO Sa Re Ga Ma Pa 2012”!

Previous editions of the show over the last 17 years have viewers swear that it is India’s only credible music reality show that presents superlative young talent who have gone on to make a mark in the music industry. It returns after two years to not only entertain you with extraordinary music but also enhance your mind through an ingenious viewer experience.

Based on the viewer insight that India knows it’s music and the fact that everyone is an expert in music in their own way, the new experience of “Sa Re Ga Ma Pa 2012”will be far more enriching and entertaining. This season, it’s going to be about more involvement, more technology and more knowledge dissemination.

The show will also have many interactive elements like innovative mobile and online applications that will draw the viewer to the show with riveting music-related content. Packed with some unbelievable voices, a panel of renowned judges and an assembly of skilled musicians, “HERO Sa Re Ga Ma Pa 2012”will premiere on Zee TV on  29th September at 9 PMand will be aired every Saturday and Sunday.  

Right from the auditions phase held in 21 cities in India over the last three months where over 1 lakh passionate aspirants have showcased their talent, the viewers have been given the opportunity to evaluate their performance with the use of voting meters. They played a major role in selecting contestants through online auditions as well where a contestant’s entry depended on the number of likes or hits their uploaded video generated.

The upcoming edition will see the mentors and the contestants as friends unlike the traditional distanced Guru- Shishya equation.

The stage set-up will be like that of a concert with the musicians on the stage playing live as the contestants sing. To test the contestants music quotient and increase the level of competition, many elements will be introduced including changing the scale or sur of the song or throwing a request for a jugalbandi.

A unique musical quiz contest will come on screens before every break and the answer will be given just before opening of next segment.

The renowned mentors are an eclectic panel of music connoisseurs who have given India some unforgettable melodies and are idolized by millions across the world. Their music speaks volumes about their persona and their passion towards their art. The judges are music director duo, Sajid & Wajid, bassist- lead vocalist of the band Indian Ocean, Rahul Ram and music composer and singer, Shankar Mahadevan.

At the launch announcement, ZEEL Content Head (Hindi GECs), Ajay Bhalwankar, said, “With Sa Re Ga Ma Pa 2012, our aim is to customize the viewing experience with increased levels of audience engagement. Over the last 18 years that Sa Re Ga Ma Pa has been telecast, viewers have grown to trust the brand to only bring forth superlative voices. In the current cluttered environment, viewers prefer watching content that not only entertains but involves them. So, we havetaken the interactivity route by understanding their inherent interest in music. There is a special round in the show where we will change the style and the chords of a song and the contestants will have to improvise it to gauge their knowledge of music.”