Workshop on Promoting Brand Ludhiana

Supported by Small Industries Development Bank of India Implemented by Apex Cluster Development Services Pvt Ltd in association with Knitwear and Apparel Manufacturers Association of Ludhiana on July 18

Ludhiana, July 20, 2015: The MSME sector in India is the second largest source of employment after agriculture. Notwithstanding the same, growth of MSME sector is considered much below its potential growth rate. Small Industries Development Bank of India (SIDBI) has identified few gaps, common to most of the MSME clusters. As a precursor to the detailed interventions planned covering all gaps, SIDBI has started a short tem Cluster Level Intervention Programme (CLIP) covering two common gap areas i.e. (i) Knowledge and (ii) Skill Development Gap. For this a series of programmes were conducted in different areas like training, quality control, energy saving, branding etc.

Branding  is a very important aspect of the competitiveness of the local knitwear and apparel manufacturing units. The seminar  was organized with the purpose of increasing  awareness in the firm owners regarding the importance of Brand Building and to under Stand the changing behavior of Indian consumer and Indian market. The talk and discussion was  organized for the S.M.E sector with the active support of Knitwear and apparel Manufacturers Association of Ludhiana  and Small Industries  Development Bank of India (SIDBI).

Mr Prasenjit Choudhry, DGM , SIDBI highlighted how SIDBI is working towards financial inclusion of MSMEs. SIDBI also  gave presentation on various schemes of SIDBI available to MSMEs and invited the local industry to take maximum benefits of the schemes.

Dr Sandeep Kapoor, presently Comptroller of Punjab Agricultural University, Ludhiana  and a well known name in the field of Branding and Market development gave  a detailed presentation  regarding understanding the Branding challenges and its dynamics for SME sector and shared tips on how to handle these challenges. He also discussed a wide range of learnings from the existing strong multinational & national brands.