Vivo Plans Aggressive Growth Strategy in Punjab

Chandigarh, December 4, 2018: Vivo, the global innovative smartphone brand, today launched the Y95 in Punjab as part of its growth strategy in the region.With a strong focus towards the Y series, Vivo plans to address the consumers’ needs and preferences in the sub-20Kcategory with a suite of quality products that are a perfect blend of performance and design at an aggressive price.

With the launch of the Y95, Vivo aims to further expand its market presence in the state of Punjab. With a presence across 3100+ retail and 25+ service centers, the Punjab market contributes almost 4% to Vivo India. Successor of the very popular Y83 Pro, the Vivo Y95 is the latest addition to the Y series of smartphones that aims to further strengthen its product portfolio in the region.

Commenting on the launch, Nipun Marya, Director-Brand Strategy, Vivo India said, “India is a key market for Vivo, and we’ve seen positive consumer response coming from Punjab.We continue to be committed to bring the latest in product innovation and new-age technology through our smartphones to bring an enhanced smartphone experience for our consumers. We are sure that the people of Punjabwill certainly give a positive response to the Y95. The Y95 features a 20 MP Front AI camera for exceptional photos and a 4030mAh battery to ensure an immersive experience. With Y95, Vivo becomes the first smartphone manufacturer in India to feature the all-new Qualcomm Snapdragon 439 octa-core processor which offers a powerful yet efficient performance.”