Verka launches new flavors of PIO, the milk drink and Aam Panna

Ludhiana, October 24, 2016: Milk has been an integral part of our diet. Giving children a glass of milk everyday is an age old tradition in our homes. Pio, the flavoured milk range from Verka is a savior for mothers who find it difficult to include milk on their child’s diet. The drink is a favorite of both kids and elders alike.

Verka has launched new flavors to satiate the taste buds of consumers. Along with the new Pio flavors ,Verka has also launched Aam Panna the most loved mango drink of all times. Now one can enjoy the refreshing drink all year around.

Milk is a magic potion, with numerous health benefits but is often considered boring. Flavored milk gives a new dimension to the age old drink. It is a perfect combination of health and goodness with exciting experience. Speaking on the occasion Mr. Amarjit Singh Sidhu, Chairman, MILKFED, said, ” Pio has always been a crowd pleaser, with the new flavors we want to give our consumers more options and variety. The new flavors are sure to hit the right cords with the public and help in developing healthy habits.”

Pio is a healthy alternative to other carbonated drinks. It is apt for todays’ on the go lifestyle where it is very difficult to maintain healthy food choices and habits. “ verka always believes in bringing the best quality products to our customers. Pio is our effort of delivering good taste with all the goodness of milk.” Added Mr Sandhu.

Verka’s Pio comes in a 250 ml Pio tetra pack priced Rs 25. New flavors added to the bouquet of goodness are choco shake, Banana Shake (Sugar Free), Mango Shake. Aam Panna is priced Rs 20. The product is available on all booths and various Verka retail shops across Punjab. No preservative are used in Pio and it has a shelf life of 4 months.