Thomson Reuters Wins Four MarCom Awards for Excellence in Marketing Creativity
Author(s): City Air NewsNEW YORK, November 02, 2016 – Thomson Reuters, the world’s leading source of trusted answers for professionals, has earned four gold MarCom Awards as well as an honorable mention. The MarCom Awards are a global...
NEW YORK, November 02, 2016 – Thomson Reuters, the world’s leading source of trusted answers for professionals, has earned four gold MarCom Awards as well as an honorable mention.
The MarCom Awards are a global competition honoring creative excellence in marketing and communications.
Thomson Reuters was recognized for:
Thomson Reuters Dividends Magazine in the E-Magazine category.
Checkpoint Catalyst ‘Get the Whole Picture’ Print Ad in the Business/Trade Publication and Ad categories.
Thomson Reuters Quickfinder Quirky Tax Movie Titles in the Facebook Engagement category.
Quickfinder Dynamic Tax Duo Videos in the Social Video category.
“We’re honored to be recognized with these 2016 MarCom Awards, which reflect a persona-based marketing approach and creative that directly resonates with our customers’ day-to-day lives and work experiences,” said Melissa Rothchild, vice president of Marketing for Checkpoint with the Thomson Reuters Tax & Accounting business. “We’re especially proud to have created a humor-based B2B social media marketing campaign that has generated a high level of social engagement among prospects and customers.”
“The recognition by the MarCom Awards is a testament to the strength of thought leadership content our Thomson Reuters colleagues are producing for the benefit of our customers,” said Paul Thies, vice president of Business Communications with the Thomson Reuters Tax & Accounting business and managing editor of Dividends magazine. “The tax and accounting profession is undergoing significant changes, thanks to technological and regulatory changes, and our in-house experts are providing fantastic insight on how these changes are impacting our customers and the markets in which they operate.”
Winners were selected from a pool of over 6,000 entries showcasing client engagement strategies in over 300 categories in print, web, video and communications. The awards were based on originality and innovation in direct marketing, annual report presentations, marketing/promotion campaigns and other categories.