Tanishq Solitaires are ‘Heeron Mein Heera’

~Perfect cut, clarity and brightest Solitaires~ India’s most trusted jewellery brand*, Tanishq has today launched a unique campaign that aims to highlight how Tanishq is here to offer the best solitaires in the country. Tanishq strongly believes that solitaires are symbolic of being one in a million and should offer consistency across cut, clarity, and colour. Through the ‘Heeron mein Heera’ campaign, Tanishq is creating awareness around diamonds, specifically solitaire quality along with introducing a set of parameters that the brand abides by, specially for its diamond jewellery. Speaking about the campaign, Deepika Sabharwal Tewari, the Associate Vice-President of Marketing at Tanishq, said, “Diamond solitaires are a testament of celebration and accomplishment and we at Tanishq, have put across a special campaign that will allow consumers to make the right choice while investing in diamond jewellery. Through our ‘Heeron Mein Heera’ campaign, we are aiming to create consciousness around what constitutes a perfect diamond and what a customer should expect. As part of the campaign, we have also curated a set of 8 brand promises that stand testament to Tanishq’s commitment towards transparency and offering best quality products across different categories especially for our diamond range.” Biren Jhaveri, Head Diamond Sourcing at Tanishq said, “Most natural diamonds have aged anywhere between 1 billion to 3.5 billion years, which is why they are considered one of the most precious gemstones in human history. The sourcing and selection of diamonds for jewellery is a very intricate process which is as scientific as it can get and we at Tanishq follow extremely stringent parameters while choosing diamonds for our pieces. Tanishq’s Solitaire promises are to ensure consumers that every Tanishq diamond will pass the required litmus test. While, we have been following this process and criterion for several years, we feel this is the right time for a consumer to understand what makes a perfect diamond and that Tanishq offers it all.” Tanishq is the best choice when buying Solitaire for your special someone: Tanishq with its high standards and parameters, rejects over 30% of international lab certified Solitaires. Tanishq works with only those diamonds that are free of surface defects, red or black impurities, green and brown tinges and milkiness thereby ensuring only immaculate Solitaires and diamonds become part of Tanishq’s diverse jewellery collection. Over the last twenty years Tanishq has developed an extensive expertise in sorting and curating diamonds, ensuring all of our products are one in a million - a true ‘#HeeronMeinHeera.’ Being India’s leading jewellery brand for over two decades, Tanishq has earned the trust of over 10 million customers. Offering 100% exchange on Solitaire upgrades, Tanishq is a best place for customers to invest money on diamond purchases. Bearing the authenticity of Titan and the assurance of the TATA group, Tanishq has always been at the forefront of offering purest jewellery to the consumers across the country.