Sony SAB launches ‘Bhakharwadi’, a grand family entertainer!

Two families navigate through tradition and modernity Furthering its commitment to promote happiness, Sony SAB is back with yet another unique offering in collaboration with JD Majethia and Aatish Kapadia. Set against the backdrop of Pune, ‘Bhakharwadi’ is a lighthearted take on ideological differences between a Marathi and Gujarati family competing with each other, in the Bhakharwadi business and more. This slice of life series will see versatile actors like Deven Bhojani and Paresh Ganatra coming back together on television after a long time. ‘Bhakharwadi’ launches on 11th February, from Monday to Friday at 8:00 p.m. only on Sony SAB. The show introduces viewers to the Gokhale family headed by Balkrishna Gokhale aka Anna, played by Deven Bhojani and the Thakkar family headed by Mahendra Thakkar played by Paresh Ganatra. With personalities and principles as different as chalk and cheese, this show throws light upon their distinct cultures and ideologies. Anna, who is a man of strong principles is constantly challenged in business by the more unconventional and modern Gujarati farsaan shop owner, Mahendra with his tricks and acumen. Constantly at loggerheads, the Gokhale and Thakkar business witnesses a new twist with a love story blossoming between their kids amidst the rivalry. When Gayatri Thakkar played by Akshita Mudgal moves in next door with her family, Gokhale’s youngest son, Abhishek Gokhale played by Akshay Kelkar instanly bonds with her and they gradually fall in love. Anna dotes on Akshay and feels that he is the most suitable heir of the ancestral Gokhale bhakharwadi business and the only one with whom he could share the secret recipe. Gayatri, on the other hand, is an ayurvedic nutritionist, a kind and genereous girl who believes in serving and helping the poor. She loves her father but also respects Anna for his righteousness and discipline. Being from a small nuclear family, she loves the idea of a big joint family, sticking to their culture and traditions, like the Gokhales’. Bringing in the warmth and essence of pure relationships, togetherness and family humour, Bhakharwadi brings together some of the popular and talented actors from Gujarati and Marathi theatre and film industry like Smita Sarvade, Krunal Pandit, Tarka Pednekar and Tejal Adivarekar to name a few. Comments: Neeraj Vyas, Business Head, Sony SAB, PAL “We started 2019 on a high note with a refreshed programming strategy to deliver happiness into the homes of our viewers. Sustaining our momentum of launching new and unique shows, we are elated to launch our next offering, a slice-of-life drama ‘Bhakharwadi’. The show brings alive the cultural diversity of our country narrated through the lens of two families in the food business. We aim to reinforce our prime time with this light hearted and wholesome drama.” JD Majethia, Producer, Hatsoff Productions “We have had some brilliant successes in comedy on Indian television. The family audience always expects something quirky from us and we have attempted to meet their expectations. Bhakharwadi is a full family entertainment, which will have emotion, humor, drama, love story and many other ingredients of wholesome entertainment. This Bhakharwadi, though a side dish in real life, will be presented as a main dish on Sony SAB and the audiences will relish it like a dessert.” Aatish Kapadia, Writer-Producer, Hatsoff Productions “This is a slice of life light-hearted TV series called Bhakharwadi. It is like the snack bhakharwadi, which has many mouth-watering ingredients. The show is set in Pune and tackles the ideological differences between a Marathi and a Gujarati family in a tongue-in-cheek manner, with a love story woven around it.” Watch Bhakharwadi, 11th Feb onwards, Monday to Friday at 8:00 p.m. only on Sony SAB.