Shah Rukh Khan: “Chennai Express to halt next on &pictures”

The channel lines up big innovations for its premiere on 23 November
Zee & team Chennai Express celebrates the record breaking success of the film’s World TV Premiere
Mumbai, November 6, 2013: India’s biggest media conglomerate ZEE Entertainment Enterprises Limited (ZEE) celebrated a milestone on Indian television. The blockbuster Chennai Express’ World Television Premiere on 20th October on ZEE TV emerged as the highest rated movie premiere ever on Indian television. Hosted by Punit Goenka (ZEEL – MD & CEO), the gala celebration had Shah Rukh Khan, Rohit Shetty, Deepika Padukone and over two hundred guests including leaders from Indian business, media, and entertainment sectors participate in the party held in Mumbai.
A massive 19541 TVTs that Chennai Express garnered on week 43, sky-rocketed Zee TV to No 1 position amongst GECs. Having broken all box office collections at its theatrical release, the film created a new record for movie television premiere across GECs in and became the biggest grosser in terms of ratings the history of Indian Television (data below).
Channel……………………..wk 43 GTVTs in ‘000
Z Zee TV………………………505442
Star Plus………………………492849
Colors Viacom18………….423584
Life Ok…………………………..334635
Sony Entertainment TV…281638
Sony SAB……………………….331638

Source: TAM Media Research, TG: CS 4+, Market HSM, Period: Wk 43
Said Punit Goenka (ZEEL – MD & CEO), “Zee consistently knows how to make a movie premiere big on television. Thanks to Shah Rukh and Rohit, Zee has achieved another milestone. I would like to thank the five crore fifty lakh viewers of Zee TV for liking and appreciating Chennai Express on our channel. Big thanks to team Chennai Express for giving us this opportunity to make Zee TV No.1. Also a huge thanks to my entire team of Zee TV for achieving this feat.”
Said Shah Rukh Khan, “Genuinely, a big thanks to everyone. To make a film the way Rohit and I and UTV wanted to make it as producers, I think the biggest help comes when somebody underwrites the kind of risks that we wish to take creatively and I thank Zee TV for allowing us to do that. They didn’t know the story, they didn’t know our belief. What they knew was that we are hardworking people and we do our best. But just the fact that Zee underwrote such a big risk made us feel very confident. It’s very commendable the way Zee endorses and mounts a movie premiere. By God’s grace our film has done very well. We haven’t stopped celebrating but to cap it, this celebration is like a cherry on the cake and we feel fulfilled today that we were able to realise our dream because of Zee and that we were able to keep the faith that Zee had in us.”
On the film’s next premiere on the new Hindi movie channel &pictures, the gorgeous Deepika Padukone said, “On &pictures, we hope to even break Zee TV’s record of Chennai Express premiere.”
Applauding the promotional campaign of the film on TV, director Rohit Shetty added, “Thank you Zee for presenting our film so well.”
The glittering evening saw the crème-de la- crème of the entertainment and business fraternity including Amit & Navyata Goenka, Venugopal Dhoot (Videocon), Rajesh Jejurikar (Mahindra & Mahindra), Rahul & Shivani Mittal, Rajeev & Aditi Goenka, Nikhil & Shital Chaturvedi (Provogue), Rajesh & Ryena Advani, Siddarth & Ishita Jain, Neelkamal Sharma (Madison),  Ankush Arora & Vipul Mishra (Tata Motors), Satyaki Ghosh (L’Oreal), Shashi Sinha (Lodestar), Ashok & Reena Wadhwa (Ambit Holding), Ajit Varghese (Maxus), Atit Mehta (HUL), Ravi Rao & Amin Lakhani & Vinay Hegde (Fulcrum), Ashok Soni (Purnima Advertising), Jayantilal Gada (Ten India) and Kavita Jagtiani (Pidilite) amongst others. Also, along with Shah Rukh Khan, Deepika Padukone, Rohit Setty, Priyamani, Sonu Sood, Niketan Dheer, Sushant Singh Rajput, Siddharth Roy Kapoor, Chunky & Bhavna Pandey, Vivan Shah, the Morani brothers – Karim, Ali and Mohammad Morani, the evening also saw prominent Zee actors like Ankita Lokhande, Ritwik & Asha Negi, Hiten and Gauri Tejwani, Manav Gohil, Roopal Tyagi, Sucheta Trivedi, Deven Bhojani, Ejaz Khan, Karan V Grover, Kratika Sengar, Shrishti Rode , Parul Chauhan along with Dance India Dance Masters, Feroz Khan and Muddasar Khan.  
Viewers can board the Chennai Express again on &pictures on 23 November 2013 at 9pm.