Schneider Electric strengthens its portfolio of wiring devices; launches customisable and IoT enabled smart switches in India

Chandigarh, April 24, 2019: Schneider Electric, the leader in digital transformation of energy management and automation today launched three new wiring devices range – Clipsal X, UNICA Pure and Avatar ON. With products that are digitally advanced, with alluring designs, Schneider Electric aims to address the growing consumer market that demands style, strength, efficiency as well as digitisation. The products are being introduced with the unique proposition of customisation and IoT enablement. Available in varied price ranges, the products are one-of-its kind in the Indian home distribution segment. In India, the Home Automation industry is rapidly growing and evolving more to a converged offering with integration of Lighting Controls and Switchboards, Safety Security Sensors, Voice Enabled System etc. The growing market share of smart homes in India can be attributed to the growth of IT hubs and HNWI’s (high net worth individuals) which are majorly concentrated in NCR, Punjab, Gujarat, Pune, Chandigarh, Bangalore, Noida and Coimbatore. According to a Redseer report, every year, the uptake of smart homes in India is increasing between 15-18% in tier 1 cities and between 5-10% in tier 2 and tier 3 cities. As of 2018, Chandigarh has 2% share in the home automation market across India. One critical aspect of smart homes today are smart savvy lighting alongside immaculately designed switchboards to go along with the aesthetics of the house. Over the years, consumer demands have changed drastically in terms of features, design and overall amenities. Today, millennials make nearly half of the working age population in India and are one of the most affluent population groups keen on investing on high quality, automated products. Speaking about the launch, Mr. Srinivas Shanbhogue, VP Retail Business, said, “Smart home devices are rapidly catching up in India. Today, people are beginning to make sustainable choices at every step of their life starting from their homes, and our new range of wiring devices and switches cater to this market. At Schneider Electric, we believe in delivering the best technology and our teams have been working hard to create market offerings that are ready to disrupt the Indian wiring devices market.”