SBI Card Launches ELITE: A Premium Credit Card for Those Who Live Privileged

Chandigarh, July 05, 2016: SBI Card, one of the leading credit card issuers in India, today launched SBI Card ELITE, a premium credit card designed to complement the refined tastes and exclusive lifestyle of the discerning customers. Launched on the MasterCard World platform, the credit card is enabled with NFC(Near Field Communication)technology. This allows customers a contactless payment experience, adding more speed and suave to their wallets.
SBI Card ELITE is ourfirst credit card on the premium MasterCard World platform. The partnership with MasterCard will build a deeper engagement between the two entities, to offer a world of privileges and an enhanced experience to the premium category customers. The credit card will allow SBI Card to accelerate acquisition of premium customers by expanding the company’s premium card portfolio.
Thoughtfully designed to celebrate the achievements and success of its target customers, SBI Card ELITE will offer privileges such as 24x7 concierge services that will pamper the cardholders. Golf course reservations, spa, limousine or movie ticket bookings, all of this can be availed with just one phone call. For the frequent fliers, ELITE offers lounge access through “Priority Pass Program” at over 850 airports across the globe. It also extends unique programs and special discounts with exclusive wellness resorts and spas.
SBI Card ELITE will not only allow cardholders to live privileged, but will also reward and complement their lifestyle. With this card, customers will benefit from accelerated rewards on shopping and lifestyle spends and earn bonus reward points on achieving spend milestones.
Key Benefits offered by SBI Card ELITE:
• 10 Reward Points for every INR 100 spent on dining, international shopping, departmental and grocery stores
• Upto 50,000 bonus points on milestone spends of INR 3 lakhs, INR 4 lakhs, INR 5 lakhsandINR 8 lakhs
• Cardholders will get INR 500 off on movie tickets on BookMyShow every month
• Waiver of renewal fee for customers spending more than INR 10 lakhs
The card will come with a joining fee of INR 4,999. All SBI Card ELITE customers will receive a welcome gift worth INR 5,000 in the form of vouchers from popular lifestyle and travel brands.
At the launch, Vijay Jasuja, CEO, SBI Card, said, “At SBI Card, it is our constant endeavour to create products that complement the dynamic needs and spending patterns of our customers.We believe that this card will give our customers an experience of premium privileges that are unique and match their lifestyle. This is our first card on the premium MasterCard World Platform and we are excited about bringing a world of exclusive privileges to our customers through this partnership.”
Vikas Varma, Executive Director, MasterCard, South Asia said, “With a consistent focus on digitization, increasing adoption of electronic payments and rising disposable incomes, India is an exciting market witnessing a steep rise in the affluent consumer base. We are delighted to partner with SBI Card for the launch of SBI Card ELITE, the first credit card in the premium category delivered on the MasterCard World platform. Enabled with the latest Near-Field Communication (NFC) technology, SBI Card ELITE is aimed at complementing the lifestyle of the affluent consumer. The program delivers stronger rewards and greater value, providing superior service and support around the world, whether at home or abroad.”