Saregama brings alive the heritage of Marathi music with the launch of Carvaan Marathi

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Mumbai, May 17, 2018: Saregama’s most awarded and innovative product Carvaan - the digital audio player with 5000 songs inside - was launched successfully last year and has witnessed immense popularity since then. The retro looking device brought back a wave of nostalgia with the people and formed an immediate connect with them. It is also helping introduce the rich heritage of our music to the younger generation. Carvaan is currently available in Hindi, Tamil and Bengali versions. On the occasion of Maharashtra Day, Saregama has launched the Marathi version of Carvaan. Tapping into its rich Marathi catalogue, Saregama has put some of the greatest retro Marathi film and non-film music in Carvaan.

Carvaan Marathi comes with in-built speakers and 5000 pre-loaded Marathi and Hindi songs, across different genres. The collection features a huge catalogue of evergreen Marathi and Hindi songs from legendary artistes like Lata Mangeshkar, Suresh Wadkar, Master Dinanath Mangeshkar, Sudhir Phadke, Asha Bhosle, Arun Date, Usha Mangeshkar, Suman Kalyanpur, Kishore Kumar, Mohd. Rafi and others. What’s more, there are dedicated stations for Natya Sangeet, Geet Ramayan, Vithu Mauli, Pranay Geet, Bhav Geet, Lok Geet, Happy, Romance and many more. With the launch of this variant, Carvaan Marathi is set to tap into a culturally rich fabric of the Marathi ethos and be a Maharashtrian household’s favourite. It also contains some of the greatest Hindi film songs and the entire Ameen Sayani’s Geetmala recording of 50 years.

Carvaan Marathi also doubles up as an FM radio with the option to tune into FM. Moreover, the listeners can enjoy their personal music collection on Carvaan by plugging in a USB drive or by connecting their phones via Bluetooth. It comes with a long lasting battery life and listeners can enjoy up to 5 hours of uninterrupted music. The product comes with a 1- year doorstep warranty* support backed by an all India service network. Porcelain White in color, the classic retro look in addition with its rich content, convenience and utility, makes Carvaan Marathi a perfect gift for your loved ones.

Vikram Mehra, Managing Director of Saregama India says, “Saregama holds an extensive catalogue of Marathi music. Carvaan Marathi is our attempt to take this rich heritage of Maharashtrian music to every household not only in Maharashtra but also all over India. We are extremely excited about the launch in this segment. We hope that Carvaan Marathi becomes both a cherished gift item and a prized possession for the Marathi music lovers out there.

On this occasion, legendary music composer and singer Pandit Hridaynath Mangeshkar said, "It is indeed very heartening to know that some of the greatest and finest creations in the history of Marathi music can now easily be found at one single destination, with the launch of Carvaan Marathi! Thanks to Saregama, these brilliant creations of the past are now preserved and made easily accessible to fans in a modern affordable gadget and this hopefully will be passed on to many generations in the future!

Carvaan Marathi not only treasures a wealth of contribution of three generations of my own family spanning over a 75 yrs association with Saregama but also a host of other great legends that we all love and respect. I wish them continued success with more editions that can keep including more rarities and of course the perennial favourites in the future!

Date: 
Thursday, May 17, 2018