Salora & Amazon Partnership delivers another power packed Device

New Delhi, December 11, 2014: After the success of Arya Z2 backed by strong customer reviews, Arya is all set to launch its next feature rich smartphone called A1 plus exclusively on Amazon.in. This device marks the entry of the brand into the rapidly expanding mass segment. The brand continues to build on its promise of great design and best in class features while maintaining a strong value for money proposition with the launch, making it a “Beyond the Ordinary” consumer experience
Key Highlights--
Screen – 4.5 Inch qHD IPS OGS (One glass solution) screen with 960 * 540 resolution
Memory– 1 GB RAM, 8 GB ROM, Expandable to 32GB
Processor - QuadCore 1.3 GHZ MTK 6582 processor with MaLi-400MP GPU
Usage of Memory – The Internal usable memory for the user has been enhanced to 6GB. This memory can be used to download Applications as well as Media content, which allows better performance for heavier applications as they can reside on the device.
OTG USB – USB on the go allows the device to be a host device with other USB based devices such as USB storage etc.
Dual Sim – 3G + 3G
Gesture Controls – The Smart Tap and Smart Gestures in the phone allow easier and quicker operation of the phone allowing access to various applications directly from the sleep screen.
Design – Chic Design with metallic finish on the sides giving it a premium finish.
Free Over the air updates – Software updates to be provided via FOTA. Android L update to be provided at a later date.
Battery – 2000 mAh, Li-Ion Battery
Commenting on the launch of Arya A1 Plus, Gopal Jiwarajka, CMD Salora International said, "We are extremely pleased to bring the Arya A1 Plus to the Indian market. This product further reiterates our endeavor to bring contemporary technology with great design and global quality at affordable prices to the market. We are ensuring that any consumer learning that we are gaining as we move is being incorporated in the next devices. The way the memory has been structured on this device is an example of the same.
“Our relationship with Amazon, a global leader allows us immediate reach to millions of users across the country at very low costs and we ensure that any such saving is passed onto the consumer. In line with our promise of a great consumer experience, we will extend our Premium service policy to A1 plus as well which will help all our customers a hassle free experience” added Jiwarajka.
Commenting on the Arya A1’s launch through Amazon, Samir Kumar, Director Category Management, Amazon India, said, “Smartphones continue to be a growth driver and with focus on affordability, we are excited to bring the next in line of Arya devices, Arya A1 Plus on Amazon.in. We see this as a great opportunity to offer customers across India the convenience of shopping for this product exclusively on our platform".

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