Ruchi Magic collaborates with Rakesh Raghunathan creating delicious recipes with a pickle-y twist

Chennai, November 16, 2018: Uragaya Rasam, Avakayya Arancini and SamaiKuzhi Paniyaram sounds of these scrumptious delicacies are sure to make one’s mouth water. Ruchi Magic the authentic pickle brand from the house of CavinKare presents an exciting new web series in partnership with food historian and celebrity chef, Rakesh Raghunanthan which kick-started 27th Oct on the Youtube page of CavinKare India which will go on till Jan 2019. In this series, Ruchi Magic pickle will play a primary role in adding some zing to the recipes!

“Cookery Magic with Ruchi Magic Pickles”, the web series is a first of its kind attempt to showcase a variety of recipes sourced from all over the world, recreated with a twist by Rakesh Ragunanthan. Infusing Ruchi’s own magical variety of pickles into each of the recipes, Rakesh Ragunanthan shares views on adding a pickle-y touch to recipes from across the globe in each episode. Packaged in 10 episodes, each episode will unravel a unique recipe along with an interesting narrative presented by Rakesh Raghunanthan. Not just that, the series will also witness interesting insights shared by Rakesh Ragunanthan on the evolution of pickles in India.

Rakesh Raghunathan is a food historian and celebrity chef with an abiding interest in food history and practices, and their interaction with socio-cultural norms. Rakesh‘sjourneys as a food traveler have taken him to the nooks and corners of South India, to discover a vast repertoire of indigenous food. His travels are documented in the form of a television show he hosts on a regional channel.

He further adds “I am delighted to be part of this project with Ruchi Magic that will see me taking my audience on a culinary journey showcasing the versatility of pickles and refashioning universal recipes with a twist.Global fusion recipes will be created withthe authentic all-time favorite pickle brand, Ruchi Magic.”

Speaking on the collaboration, Mr. Vinay Kumar, Brand Manager, Ruchi Magic adds “We wanted to create an interesting video series honoring the humble Indian pickle and the many unique ways in which pickle can be added/ cooked with the universal dishes. And what better way than to collaborate with South Indian food connoisseur, Mr Rakesh Raghunathan to create delicious dishes with a pickle-y twist!”