Rising Internet Penetration, inclining Smartphone Users and Improving E-commerce Logistics to Drive Brazil E-commerce Market: Ken Research
Author(s): City Air NewsNew Delhi, October 6, 2016: Brazil E-commerce market has been driven by the rise in the smartphone users, rising internet penetration and incline in personal disposable income of the people of Brazil. Additionally,...
New Delhi, October 6, 2016: Brazil E-commerce market has been driven by the rise in the smartphone users, rising internet penetration and incline in personal disposable income of the people of Brazil. Additionally, convenient payment option by installments has been influential in the growth of E-commerce industry in Brazil.
·
The market for Brazil e commerce is expected to reach
USD 71 billion by 2020 by GMV. The online
retail is the biggest segment in e commerce market in Brazil. In 2015, the
online retail market was quite a concentrated one with top five leading players
in this space. B2W digital, with a portfolio of several e-commerce websites,
emerged as the clear market leader in 2015.
Ken Research announced its latest
publication on “Brazil E-commerce Market
Forecast to 2020 - Growing Internet Penetration and Last Mile Delivery to Shape
Future Growth” which provides a comprehensive analysis of the E-commerce market
in Brazil. The report covers market size and segmentation of overall E-commerce
market by online retail and travel. The report further segments the online
retail market by major product categories, major cities, type of delivery, mode
of payment, devices used for purchase, and customer profiles based on gender,
age group, monthly household income and seasonal demand. The report covers detailed
profiles of leading players in the space along with the share of major players
in the market. The report also covers market segmentation of online travel
market by industry verticals and means of travel along with customer profile
based on gender, age group, income and device used. The potential and future
outlook has been individually discussed for the online retail and travel
industry and also for the overall e-commerce market. The report provides
detailed analysis of segments, trends & developments, growth drivers and
major restraints and challenges within the industry. The report also serves as
a benchmark for existing players and every new player who wish to capitalize on
the market potential and investors who are looking forward to venture into the e-commerce
market in Brazil.
One of the major reasons for the growth of online sales of products is
that consumers are turning to online retailers to conveniently choose from a
wider assortment of products and services at better prices. The online medium
of operation has also made it possible to set up stores without investing in
the physical infrastructure required for retail stores. Major retail chains and
travel agencies which traditionally operated via physical stores have been
observed to set up online stores to take advantage of the growing sales through
online channel and increase their reach of the target audience. The e-commerce
market in Brazil grew at a CAGR of 28.2% during the period 2010 to 2015. The
number of e-commerce consumers has increased from 23.4 million in 2010 to 72.7
million in 2015 providing the impetus for the e-commerce market in Brazil to grow
from 2010 to 2015. The major drivers of growth include growth of internet
users, rising broadband penetration, lack of assortment in traditional stores,
young and digitally savvy marketplace, highly connected Brazilian consumers,
low return rate and high taxation rates on trade.
In 2015, the online retail market was quite a concentrated one with top
five leading players in this space occupied a cumulative market share of about 70%.
B2W digital, with a portfolio of several e-commerce websites, emerged as the
clear market leader by in 2015.
Online travel agencies in Brazil have become more popular over the years
due to the growing interest of consumers in both domestic and international
travel, placing the country as the largest market for tourism in Latin America.
The penetration of online travel in the total travel market of Brazil increased
in 2015. Online mobility services accounted for the largest share in the Brazil
online travel market. Convenience was the major factor behind the incline in
online ticketing; these platforms help the consumer to book tickets
conveniently at any place and any time. Also, online bookings these days
provide easy price comparisons for different tickets which helps consumer
choose the best option.
According to the
research report, the e-commerce market in Brazil is anticipated to grow at a
healthy CAGR between 2016 and 2020 to USD 71 billion in 2020.
“Easy payment option
in the form of multiple installments via credit cards, wide assortment of
products and free product deliveries at comparatively cheaper prices has been
influential in gaining consumer trust in online purchase of products and
services. Implementation of faster product delivery can aid in improving the
overall customer experience of e-consumers.”, according to the
Research Analyst, Ken Research.
Key Topics
Covered in the Report:
·
Brazil E-commerce
Market Introduction and Size by Gross Merchandise Value
·
Regulatory Environment for E-commerce
Companies in Brazil
·
Growth Drivers, Trends and Developments in
Brazil E-commerce Market
·
Issues and Challenges in Brazil E-commerce
Market
·
Brazil Online Retail Market Introduction
and Size by Gross Merchandise Value
·
Brazil Online Retail Market Segmentation
o
By Major Products, 2015
o By Major Cities, 2015
o By Devices Used for Purchase, 2015
·
Customer Profiles
in Brazil Online Retail Market
o
By Gender, 2010-2015
o
By Age Group, 2014-2015
o
By Monthly Household Income, 2015
o
By Seasonal Demand, 2015
·
Competitive
Landscape of Major Players in Brazil Online Retail Market
·
Market
Share of Major Players in Brazil Online Retail Market
·
Brazil
Online Retail Market Future Outlook and Projections, 2016-2020
·
Brazil
Online Travel Market Introduction and Size by Gross Merchandise Volume
·
Brazil
Online Travel Market Segmentation
o
By
Verticals, 2015
o
By
Means of Travel, 2015
·
Consumer
Profiles in Brazil Online Travel Market
·
Competitive
Landscape of Major Players in Brazil Online Travel Market
·
Brazil
Online Travel Market Future Outlook and Projections, 2016-2020
·
Brazil
E-commerce Market Future Outlook and Projections, 2016-2020
·
Analyst
Recommendations
·
Macro
Economic Factors impacting Brazil E-commerce Market
Key Products
Covered in the Report
-
Consumer
Electronics, Fashion and Accessories, Cosmetics and Perfumes, Books and
Magazines, Home and Decor, Sports and Leisure, Mobility, Hotels, Package
Holidays, Private Rentals
Companies Covered
in the Report
-
B2W Digital
-
Cnova Brazil
-
MercadoLibre
-
Magazineluiza
-
Netshoes
-
Dafiti
-
Kanui
-
Natura
-
Boticario
-
Samsung
-
Kabum
-
Amazon
-
Editorajustodivm
-
Decolar
-
Hotel Urbano
-
CVC Brasil
-
Booking.com
-
ViajaNet