Reliance Cement forays into West Bengal

Mumbai, May 21 (IANS) Reliance Cement Company (RCC) Wednesday entered the West Bengal market, setting up a service channel network in the state.

RCC is also planning to soon launch an on-site expert service in the state to assist consumers in home building, the company said in a statement.

RCC is a subsidiary of the Anil Dhirubhai Ambani led Reliance Infrastructure.

Chief executive Arvind Pathak said West Bengal is one of the largest cement consuming states in Eastern India with total consumption of around 14 million tons per annum.

"With the ever increasing industrial activities, real-estate, construction and infrastructure, in addition to the onset of various Industrial Zones being developed in West Bengal the market is expected to grow at the rate of 8 percent over the next few years," he added.

Reliance Cement already sells in the key cities of Maharashtra, Madhya Pradesh, Uttar Pradesh and Jharkhand where it has established itself to become the most favoured brand, the statement claimed.