Refresh your look this festive season with Trendz

Ludhiana, November 13, 2013: Celebrate this festive season with the ever popular Trendz collection from Titan Eye Plus, India’s largest eyewear retail chain.  The Trendz collection caters to value conscious consumers, who seek contemporary and fashionable eyewear products. The frames are available in over 100 styles in myriad festive colors like red, blue, purple for the fashion forward as well as colors like gold, silver, black and brown for those with a subtle taste. Frames are made with materials like acetates, colorful TR 90’s and metals in contemporary as well as traditional style options for both men and women.

Speaking on the occasion, Divya Barange, Area Manager, Eyewear division, Titan Company Limited, said, “During the festive season it’s quite the norm to refresh one’s wardrobe and accessories to soak in the air of celebration. The Trendz collection has been our most successful launch in the last one year and aligns with Titan’s philosophy of launching products that bring the latest in fashion to Indian consumers. This wide range of colorful frames available in both modern and traditional styles, provide a perfect opportunity for the consumers to refresh their looks this season.”

Titan provides a range of high tech lenses for all consumer segments across single vision, bifocal and progressive requirements. These lenses are available in materials like glass, plastics, polycarbonates and Trivex with scratch resistant and anti-reflective coatings which minimize glare and provide 99% vision clarity. The store also offers a wide range of photo-chromatic lenses suitable for outdoor usage and a service to fit sunglasses with customized Rx lenses. Titan also offers an adaptation guarantee on all progressive lenses. All the Titan lenses also come with 1 year warranty.

All Titan Eye plus frames and lenses go through stringent quality checks to ensure unparalleled standards of comfort and quality. In addition to striking form, the consumer gets perfect functionality as well. All products come with a minimum warranty of 6 months and a free lifetime service guarantee.

Titan Eye Plus stores offer an open browse and try format which helps the customer to pick and choose from a wide variety of frames. The store also offers Free Zero Error Eye Testing in a testing clinic, conducted by Optometrists, specially trained by the world famous Sankara Nethralaya Apart from a wide assortment of eyewear in sync with the latest fashion, the store has highly trained staff that helps customers choose the right spectacle or sunglass based on their lifestyle. An in-store style section uses the latest technology to help customers select eyewear most suitable for them. Customers can take a picture using the webcam to see how different designs look on their face. This unique in-store feature helps customers make the right choice instantly.

Titan Eye Plus, the third major line of consumer business division from Titan, ventured into the eyewear category in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry.  Benchmarked against the best in the world, Titan Eye Plus heralds standardization in the eyewear industry. Titan Eye Plus, following the Tata‘s principles of quality and trust, offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment.