Kapurthala, August 7, 2013: The Department of Management at Punjab Institute of Technology, Kapurthala (PITK), the Main Campus of Punjab Technical University (PTU) organised an Expert Talk on “Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products”.
This lecture was delivered by Dr. Tripat Gill, Associate Professor of Marketing and Canada Research Chair (Tier 2) in Market Insight and Innovation, School of Business and Economics, Wilfrid Laurier University, Watreloo, ON, Canada. The research scholars and students of the Main Campus of PTU attended the lecture.
In his lecture, Dr. Gill threw light on the impact of innovation and its effect on the adoption of a product. He also emphasized on the effect of innovation on consumer adoption of new products and highlighted the relative advantages of investing in peripheral (subsidiary or secondary part of the product) innovations as compared to the core (central part of the product) innovations, especially when the innovation offers radically new benefits. With highly competitive business firms and volatile market conditions, getting consumers to choose/select and adopt a new product is getting difficult by the day.
Dr. Gill's interactive session threw light on strategies a firm should adopt to increase market share and sell more products. Such strategies help business firms to gain more profit in the long run.
After welcomed the Guest speaker, Dr. Anirudh Pratap Singh, Executive Director of PITK & dean RIC PTU said that department of Management is an upcoming teaching and research campus which continually organises lectures by top experts in the field of Management both from India and abroad.
Dr. Rajneesh Arora, Vice Chancellor, PTU congratulate the faculty & students to organised the event. Dean Academics PTU Dr. Buta Singh, Registrar, PTU Dr H.S.Bains, Assistant Professor Pooja Mehta, Supriya Behal were present along with the faculty memers of PIT, Kapurthala during the event.